Web Project Management: Delivering Successful Commercial Web Sites (Paperback)
Ashley Friedlein
- 出版商: Morgan Kaufmann
- 出版日期: 2000-10-17
- 定價: $2,760
- 售價: 8.0 折 $2,208
- 語言: 英文
- 頁數: 324
- 裝訂: Paperback
- ISBN: 1558606785
- ISBN-13: 9781558606784
-
相關分類:
專案管理 PM
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商品描述
Web Project Management presents a solid Web project management method for building commercial Web sites. Developed by pres.co, a leading interactive agency, this refined eight-stage approach lets you closely manage your project's contributors, quality, costs, and schedules. Importantly, the book also details how to define, measure and understand the success of your project on an ongoing basis. This book is an indispensable resource, whether you are a project manager, online manager, Web director, consultant or producer.
Contents
Preface. The World of the Web Project Manager:
1 Setting the
Scene.
1.1 Project Management Principles
1.1.1 The Force of Change on the
Web
1.1.2 Parallel Development on Web Projects
1.1.3 Broader Skill Set
Needed for Web Work
1.2 Roles and Responsibilities of the Web Project Manager
1.2.1 Knowledge
1.2.2 Communications
1.2.3 Documentation
1.2.4
Quality Control
1.2.5 Development
1.3 Where Do the Project Manager’s
Responsibilities Begin and End?
1.4 Attributes of a Good Project Manager
1.5 The Rewards of Being a Web Project Manager
1.6 The Composition of a
Web Development Team
1.6.1 The Evolution of Web Development Teams
1.6.2
The Necessary Skills Within a Web Development Team
1.6.3 Team Structure
1.6.4 Roles and Responsibilities
1.7 Once upon a Time . . .
1.8
Summary
Method:
2 A Web Project Method.
2.1 The Importance of Having a
Method
2.2 Different Methods for Different Purposes
2.3 Summary
3 The
Project Road Map.
3.1 Project Phases and Work Stages
3.1.1 Phase 1
Overview: Preproduction
3.1.2 Phase 2 Overview: Production
3.1.3 Phase 3
Overview: Maintenance
3.1.4 Phase 4 Overview: Evaluation
3.2 Individual
Projects as Part of a "Virtuous" Development Spiral
3.3 Team Workflow
Throughout Project Work Stages
3.4 Project Manager Competencies and Tasks
Mapped to Work Stages
3.5 Summary
4 Work Stage 1: Project Clarification.
4.1 Where the Project Manager Fits In
4.2 The Importance of Getting a
High-Level Project Sponsor
4.3 The Opportunities at This Stage
4.4
Discover, Refine, Define
4.4.1 Discover
4.4.2 Refine
4.4.3 Define
4.5 Commercial Requirements
4.6 Creative Requirements
4.7 Technical
Requirements
4.8 Content Requirements
4.9 The Project Brief
4.10
Budgets, Schedules, and Resources
4.11 Summary
5 Work Stage 2: Solution
Definition.
5.1 The Project Manager’s Role
5.1.1 Bring In the
Consultants
5.1.2 How the Bidding Process Fits into the Preproduction Phase
5.1.3 Defining How You Will Run the Project
5.1.4 An Opportunity to
Learn
5.2 Defining a Web Strategy
5.2.1 Review of Strategic
Objectives
5.2.2 Development of a Business Case
5.2.3 Development of a
Business Model
5.2.4 Development of the Web Proposition
5.2.5
Implementation and Organizational Requirements
5.2.6 A Web Strategy
Example
5.3 The Creative Solution
5.3.1 The Creative Environment
5.3.2
Brainstorming
5.3.3 Brand Development
5.3.4 The Look and Feel
5.3.5
The Tone and Editorial Voice
5.4 The Technical Solution
5.4.1 Keeping
Abreast of Technical Advances
5.4.2 The Responsibilities of the Technical
Solution Team
5.5 The Content Solution
5.5.1 Working with an External
Content Provider
5.5.2 The Importance of the Format of Content
5.5.3
Ensure Content Is Ready for Web Use
5.5.4 Start Content Creation and
Preparation Early
5.5.5 Defining Editorial Procedures and Update Mechanisms
5.6 The Project Management Solution
5.6.1 Start to Involve the
Implementation Team
5.6.2 Set Up Regular Meetings
5.6.3 Team Agreements,
Main Points of Contact, Reporting, and Sign-Off
5.6.4 Set Up Working
Environment
5.6.5 Terms and Conditions of Work
5.6.6 Fallback and
Recovery Plans
5.6.7 Resourcing
5.7 Summary
6 Work Stage 3: Project
Specification .
6.1 The Importance of the Project Specification
6.1.1 The
Importance to the Team
6.1.2 The Work Involved
6.1.3 The Cost Involved
6.1.4 Contracts
6.2 The Content of the Project Specification Document
6.2.1 Version Control
6.2.2 Distribution List
6.2.3 Contents
6.2.4 Introduction
6.2.5 Project Objectives
6.2.6 Success Criteria
6.2.7 The Site Map
6.2.8 The Functional Specification
6.2.9 The
Technical Specification
6.2.10 The Content Plan
6.2.11 Marketing
6.2.12 QA and Testing
6.2.13 Updates and Maintenance
6.2.14 Critical
Path
6.2.15 Budget
6.2.16 Appendix
6.3 Summary
7 Work Stage 4:
Content .
7.1 Introduction to the Content Work Stage
7.2 Responsibilities
of the Project Manager
7.3 Sourcing Content
7.3.1 Content Syndication
and Creation
7.3.2 Free Content and Functionality
7.3.3 Content
Repurposing
7.3.4 Stock and Library Content
7.4 Managing Content
Providers
7.5 Content Formats
7.5.1 Considerations for Text
7.5.2
Considerations for Imagery
7.5.3 Considerations for Audio
7.5.4
Considerations for Video
7.6 Content Delivery
7.6.1 Mail and
Email
7.6.2 ISDN
7.6.3 HTTP and FTP
7.6.4 Zipping and Stuffing
7.7
Asset Tracking and Management
7.7.1 File Structures
7.7.2 Databases
7.7.3 Content Tracking
7.7.4 Viruses
7.7.5 Back Up
7.8 Managing
Copywriters
7.8.1 The Challenges the Copywriter Faces
7.8.2 How to Help
the Copywriter
7.8.3 Presenting Copy Work to the Client
7.8.4
Constructive Criticism
7.9 Storyboarding
7.9.1 What Storyboards Should
Contain
7.9.2 Methods of Storyboarding
7.10 Content Management Systems
7.10.1 Separation of Content and Presentation
7.10.2 Customer
Relationship Management
7.10.3 Considerations Surrounding CMS
7.11
Summary
8 Work Stage 5: Design and Construction.
8.1 Forward
Planning
8.1.1 Things to Prioritize in Forward Planning
8.1.2 Setting Up
the Server
8.2 Meetings
8.2.1 Importance of Meetings
8.2.2 A Format
for Effective Meetings
8.2.3 Kick-Off Meetings
8.3 Briefing Your Team
8.3.1 When to Prepare Briefs
8.3.2 Briefing Meetings
8.3.3 Scope of
the Brief
8.3.4 Contents of the Brief
8.3.5 Briefing on Changes
8.4
Working Environment
8.4.1 Location of the Team
8.4.2 Tools and Materials
8.4.3 Management and Reporting Structures
8.4.4 The Development
Environment
8.5 Team Management
8.5.1 Tell Them About You
8.5.2
Understand Their Jobs
8.5.3 Involvement in Client Meetings
8.5.4
Workflow
8.5.5 Resolving Issues
8.5.6 Staying in Touch
8.6 Work in
Progress
8.6.1 Reporting on WIP
8.6.2 Showing WIP
8.7 Sign-Off
8.7.1 The Dangers in Omitting Sign-Off
8.7.2 Approaches to Getting
Sign-Off
8.8 Change Control
8.8.1 Recognizing When a Change
Matters
8.8.2 Change Request Forms
8.8.3 Managing the Client’s
Expectations
8.9 Documentation
8.10 Prototyping
8.10.1 Market
Research
8.10.2 Approaches to Prototyping
8.10.3 Forms of
Prototyping
8.11 Troubleshooting
8.11.1 Catch Problems Before They Become
Problems
8.11.2 Turn a Problem to Your Favor
8.11.3 Share the Problem
8.11.4 Why Is the Client Having a Problem That You Are Not?
8.12
Summary
9 Work Stage 6: Testing, Launch, and Handover.
9.1
Testing
9.1.1 Selling the Importance of Testing
9.1.2 Types of Testing
9.2 Launch
9.3 Handover
9.4 Summary
10 Work Stage 7:
Maintenance.
10.1 The Project Manager’s Input
10.2 Who Should Form the
Maintenance Team
10.3 How the Site Should Be Maintained
10.4
Service-Level Agreements
10.4.1 Content of the SLA
10.4.2 Tasks for
Client’s Internal Update Team
10.4.3 Ongoing Tasks for Web Development Team
10.4.4 Commitments to Meetings
10.4.5 Site Access Control
10.4.6
Termination Notice Periods
10.4.7 Training and Development
10.4.8
Response Times, Error Handling, and Resolution Procedures
10.4.9 Data
Storage and Site Recovery
10.4.10 Data Ownership and Use
10.4.11 Project
Documentation
10.4.12 Performance Monitoring/Management Reporting
10.4.13 Liaison with Third Parties
10.4.14 Software and Hardware
Upgrades
10.4.15 Maintenance Team
10.4.16 Costs
10.5 Summary
11
Work Stage 8: Review and Evaluation.
11.1 How the Project Manager
Contributes
11.2 The Project Review
11.3 The Value of Evaluation
11.3.1 Measuring ROI
11.3.2 Increasing ROI
11.3.3 Decision Support
11.3.4 Performing to Standards
11.4 Quantitative Metrics and Analysis
11.5 Qualitative Metrics and Analysis
11.6 Summary
Case Study:
12
Reality Bytes.
12.1 Project Background and Overview:
www.channel5.co.uk
12.1.1 Project Clarification
12.1.2 Solution Definition
12.1.3 Project Specification
12.1.4 Content
12.1.5 Design and
Construction
12.1.6 Testing, Launch, and Handover
12.1.7 Maintenance
12.1.8 Review and Evaluation
12.2 Summary
Appendix A Resources.
Appendix B Recommended Reading.
Index