Video Marketing Rules: How to Win in a World Gone Video!
暫譯: 影片行銷規則:如何在影像主導的世界中獲勝!
Lou Bortone
- 出版商: CreateSpace Independ
- 出版日期: 2017-09-15
- 售價: $1,010
- 貴賓價: 9.5 折 $960
- 語言: 英文
- 頁數: 184
- 裝訂: Paperback
- ISBN: 1548286516
- ISBN-13: 9781548286514
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Video Marketing Rules shows entrepreneurs and business owners how to take advantage of the Online Video Revolution for business and revenue growth. The Web – and in fact the whole world – has gone video. Cisco Systems predicts that, in the next couple of years, 90% of all web traffic will be video. Video has become the way we share, the way we communicate, the way we connect, and the way we buy and sell. Video has also become the way we search (YouTube is the second most popular search engine), the way we “surf,” and the way we make buying decisions. 65% of consumers will visit a brand’s website and make a purchase decision after watching a video. As an entrepreneur, video marketing is your single most powerful tool for getting more visibility more quickly, so you can get your message out, attract your ideal clients, make more money and have more impact. It’s no surprise that ReelSEO reports 87% of online marketers are now using video to promote their products and services. And eMarketer confirms that 4 times as many consumers would rather watch a video about a product than read about it. This book, and the accompanying website, will walk you through everything you need to know to succeed with video marketing. Once armed with your new video “superpower,” there will be nothing you can’t accomplish using video marketing.
商品描述(中文翻譯)
《影片行銷規則》向企業家和商業擁有者展示如何利用線上影片革命來促進業務和收入增長。網路——事實上整個世界——已經進入了影片時代。思科系統預測,在未來幾年內,90%的網路流量將是影片。影片已成為我們分享、溝通、連結以及買賣的方式。影片也成為我們搜尋的方式(YouTube 是第二大熱門搜尋引擎)、我們「衝浪」的方式,以及我們做出購買決策的方式。65%的消費者在觀看影片後會造訪品牌網站並做出購買決策。作為一名企業家,影片行銷是你獲得更多曝光的最強大工具,讓你能夠快速傳遞訊息、吸引理想客戶、賺取更多收入並產生更大影響力。毫無疑問,ReelSEO 報告指出87%的線上行銷人員現在正在使用影片來推廣他們的產品和服務。而 eMarketer 確認,有四倍的消費者更願意觀看有關產品的影片,而不是閱讀相關內容。本書及其附屬網站將引導你了解成功進行影片行銷所需的一切。一旦掌握了這個新的影片「超能力」,你將能夠利用影片行銷達成任何目標。