The Digital Dealership: A Battle-Worn Roadmap to Online Success
暫譯: 數位經銷商：通往線上成功的實戰藍圖
Volker VJ Jaeckel
- 出版商: CreateSpace Independ
- 出版日期: 2014-11-13
- 售價: $1,010
- 貴賓價: 9.5 折 $960
- 語言: 英文
- 頁數: 206
- 裝訂: Paperback
- ISBN: 1500501409
- ISBN-13: 9781500501402
海外代購書籍(需單獨結帳)
相關主題
商品描述
The automotive digital marketing arena and the desired success for creating an optimal online exposure for your cars and your dealership can be overwhelming.
This book will give you an insight how to conquer these digital obstacles and become victorious in today's online operations of a modern car dealership via tried, tested and implemented processes. When you are looking for a battle worn roadmap to success, seeking a structured approach for a plan of attack showing indeed somebody has walked the walk and not just is talking the talk - "The Digital Dealership" will assist you to minimize mistakes, maximize efficiency, detect and address obstacles and defeat your competition.
"The Digital Dealership" will permit intimate insights on how your customers are using the web to find their next ride. You will further discover that the model of the Sales Funnel has shifted and that is now more than ever important to allow your business intelligence, also known as Analytics and Metrics align with your next tactical steps to create your stronghold of a complex online as well as offline Marketing strategy.
From assembling your team of digital specialists and online sales troops, to nourishing a healthy team environment over to having indeed a solid plan drafted and mapped out, this guide will walk you through step by step to create and execute a digital strategy that counts.
** Learn how to drive your strategic operations and establish checkpoints
** Know and understand your competition and how they affect your strategy
** Decide on your approach how, when and what you will tackle with the right marketing vehicles
** Discover proven techniques and tips that will accelerate your overall digital goals
Finally, a practical, (online car-sales) battle-worn blueprint on how to build a quality digital strategy, and implement the necessary steps and processes for your dealership that have propelled online sales people and marketing peeps to the top of their profession. After this read, you and your teams will sell more cars.
Congratulations to you having chosen this beautiful and wonderful career path.
This book will give you an insight how to conquer these digital obstacles and become victorious in today's online operations of a modern car dealership via tried, tested and implemented processes. When you are looking for a battle worn roadmap to success, seeking a structured approach for a plan of attack showing indeed somebody has walked the walk and not just is talking the talk - "The Digital Dealership" will assist you to minimize mistakes, maximize efficiency, detect and address obstacles and defeat your competition.
"The Digital Dealership" will permit intimate insights on how your customers are using the web to find their next ride. You will further discover that the model of the Sales Funnel has shifted and that is now more than ever important to allow your business intelligence, also known as Analytics and Metrics align with your next tactical steps to create your stronghold of a complex online as well as offline Marketing strategy.
From assembling your team of digital specialists and online sales troops, to nourishing a healthy team environment over to having indeed a solid plan drafted and mapped out, this guide will walk you through step by step to create and execute a digital strategy that counts.
** Learn how to drive your strategic operations and establish checkpoints
** Know and understand your competition and how they affect your strategy
** Decide on your approach how, when and what you will tackle with the right marketing vehicles
** Discover proven techniques and tips that will accelerate your overall digital goals
Finally, a practical, (online car-sales) battle-worn blueprint on how to build a quality digital strategy, and implement the necessary steps and processes for your dealership that have propelled online sales people and marketing peeps to the top of their profession. After this read, you and your teams will sell more cars.
Congratulations to you having chosen this beautiful and wonderful career path.
商品描述(中文翻譯)
汽車數位行銷領域以及為您的汽車和經銷商創造最佳線上曝光所需的成功可能會讓人感到不知所措。
本書將為您提供如何克服這些數位障礙的見解，並通過經過驗證和實施的流程，在現代汽車經銷商的線上運營中取得勝利。當您尋找一條經過考驗的成功藍圖，尋求一種結構化的方法來制定攻擊計劃，顯示出確實有人實踐過而不僅僅是口頭上說說的時候，《數位經銷商》將幫助您最小化錯誤、最大化效率、檢測並解決障礙，並擊敗您的競爭對手。
《數位經銷商》將提供深入的見解，讓您了解您的客戶如何使用網路來尋找他們的下一輛車。您還將發現銷售漏斗的模型已經發生了變化，現在比以往任何時候都更重要的是，讓您的商業智慧（也稱為分析和指標）與您的下一步戰術行動保持一致，以建立您複雜的線上及線下行銷策略的據點。
從組建您的數位專家團隊和線上銷售部隊，到培養健康的團隊環境，再到確實擬定和規劃出一個堅實的計劃，本指南將逐步引導您創建和執行一個重要的數位策略。
** 學習如何推動您的戰略運營並建立檢查點
** 知道並了解您的競爭對手以及他們如何影響您的策略
** 決定您將如何、何時以及用什麼正確的行銷工具來應對
** 發現經過驗證的技術和技巧，這些將加速您整體的數位目標
最後，這是一個實用的（線上汽車銷售）經驗豐富的藍圖，教您如何建立一個高品質的數位策略，並實施必要的步驟和流程，這些流程已經推動線上銷售人員和行銷人員達到他們職業的巔峰。在閱讀完本書後，您和您的團隊將能夠銷售更多的汽車。
恭喜您選擇了這條美麗而精彩的職業道路。
