Data Analytics Applications: Emerging Economies and Latin America

This book is about the application of analytics knowledge processes to organizations in Latin American and emerging economies. The selected cases illustrate all the steps in the analytics knowledge process from barriers to solutions related to strategic and tactic actions. This book seeks to explain that analytics is not only for big and mature companies and markets but also for organizations of any size and for developing markets. The selected cases from Latin America and emerging economies are from several economic sectors to examine the varied issues that these sectors face. At the same time, these cases allow for in-depth exploration of the various problem-solving strategies.