The Customer-Driven Culture: A Microsoft Story: Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization
暫譯: 以客為尊的文化：微軟的故事：六種經驗證明的策略來破解你的文化並發展以學習為中心的組織

建立文化就像是駭客入侵成功產品的過程。本書提供了基礎構件、實用建議以及來自世界上一些最成功公司的啟發故事，以突顯與客戶連結的力量。

無論您是首席執行官、創始人、主管、經理、團隊領導或產品經理，本書都將向您展示如何在公司內建立以客戶為中心的文化，以便提高客戶滿意度和留存率。作者 Travis Lowdermilk 和 Hammontree 提供了六個經過驗證的技巧，幫助您在文化運動中獲得進展。

Travis Lowdermilk is a UX Researcher, Designer, and author of the Customer-Driven Playbook. He's been building software experiences as a researcher, designer, and developer for over 15 years. Now he works with product teams at Microsoft and students, from all over the world, helping them integrate customer development and design-thinking into their products.

In his journey to help others bring customer empathy into their product making, Travis has had the opportunity to work with numerous teams; helping them shape their culture toward collaboration, creative safety, and customer-driven innovation.

Monty is the Principal Director of User Experience Research for Microsoft's developer tools and platforms division. He has 30 years of industry experience in product design and user research management. In recent years Monty has been at the forefront of the formation and adoption of "lean" customer, product, and business development best practices within Microsoft. A primary theme running throughout his career has been the development and utilization of team-based techniques for uncovering innovation opportunities, exploring creative concepts, visualizing solution alternatives, and evaluating/refining candidate solutions.

Prior to joining Microsoft Monty co-founded and served as Vice President of User Experiences for ChannelPoint, an internet startup focused on the sale and management of financial services products. Prior to his tenure with ChannelPoint, Monty managed product design and usability for Sun Microsystems systems administration division. Monty holds a Ph.D. in Human Factors Engineering from Old Dominion University.

Monty lives near Microsoft's main campus in Redmond Washington with his wife Amy. His five children, now grown, and six grandchildren are the pride of his life and his never-ending fountain of youth. He holds a Ph.D. in Human Factors Engineering from Old Dominion University.

Travis Lowdermilk 是一位用戶體驗研究員、設計師，以及《以客戶為導向的實用手冊》的作者。他在過去 15 年中，作為研究員、設計師和開發者，致力於構建軟體體驗。現在，他與微軟的產品團隊以及來自世界各地的學生合作，幫助他們將客戶開發和設計思維整合到他們的產品中。

在幫助他人將客戶同理心融入產品製作的旅程中，Travis 有機會與眾多團隊合作，幫助他們塑造以協作、創意安全和以客戶為導向的創新為核心的文化。

Monty 是微軟開發工具和平台部門的用戶體驗研究首席總監。他在產品設計和用戶研究管理方面擁有 30 年的行業經驗。近年來，Monty 在微軟推動和採用「精實」客戶、產品和商業開發最佳實踐方面處於前沿。他職業生涯中的一個主要主題是開發和利用基於團隊的技術，以發掘創新機會、探索創意概念、可視化解決方案替代方案，以及評估/精煉候選解決方案。

在加入微軟之前，Monty 共同創立並擔任 ChannelPoint 的用戶體驗副總裁，這是一家專注於金融服務產品銷售和管理的互聯網初創公司。在 ChannelPoint 任職之前，Monty 負責 Sun Microsystems 系統管理部門的產品設計和可用性。Monty 擁有老道明大學的人因工程博士學位。

Monty 與妻子 Amy 住在華盛頓州雷德蒙德的微軟總部附近。他的五個孩子現在已經長大，還有六個孫子孫女，是他生活中的驕傲和他永不枯竭的青春泉源。他擁有老道明大學的人因工程博士學位。