The Customer-Driven Culture: A Microsoft Story: Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization

建立一個企業文化就像是為了成功的產品而努力。這本實用的書籍提供了基礎知識、實用技巧和來自世界上一些最成功公司的啟發性故事，以突顯與客戶建立聯繫的力量。

無論您是CEO、創始人、總監、經理、團隊領導還是產品經理，本書將向您展示如何在您的公司建立一種以客戶為中心的文化，從而提高客戶滿意度和保留率。作者Travis Lowdermilk和Hammontree提供了六個經過驗證的技巧，幫助您在文化運動中取得進展。

Travis Lowdermilk is a UX Researcher, Designer, and author of the Customer-Driven Playbook. He's been building software experiences as a researcher, designer, and developer for over 15 years. Now he works with product teams at Microsoft and students, from all over the world, helping them integrate customer development and design-thinking into their products.

In his journey to help others bring customer empathy into their product making, Travis has had the opportunity to work with numerous teams; helping them shape their culture toward collaboration, creative safety, and customer-driven innovation.

Monty is the Principal Director of User Experience Research for Microsoft's developer tools and platforms division. He has 30 years of industry experience in product design and user research management. In recent years Monty has been at the forefront of the formation and adoption of "lean" customer, product, and business development best practices within Microsoft. A primary theme running throughout his career has been the development and utilization of team-based techniques for uncovering innovation opportunities, exploring creative concepts, visualizing solution alternatives, and evaluating/refining candidate solutions.

Prior to joining Microsoft Monty co-founded and served as Vice President of User Experiences for ChannelPoint, an internet startup focused on the sale and management of financial services products. Prior to his tenure with ChannelPoint, Monty managed product design and usability for Sun Microsystems systems administration division. Monty holds a Ph.D. in Human Factors Engineering from Old Dominion University.

Monty lives near Microsoft's main campus in Redmond Washington with his wife Amy. His five children, now grown, and six grandchildren are the pride of his life and his never-ending fountain of youth. He holds a Ph.D. in Human Factors Engineering from Old Dominion University.

Travis Lowdermilk是一位UX研究員、設計師，也是《Customer-Driven Playbook》的作者。他在過去15年中一直以研究員、設計師和開發人員的身份建立軟體體驗。現在他在微軟與來自世界各地的產品團隊和學生合作，幫助他們將客戶開發和設計思維融入產品中。

在幫助他人將客戶共鳴引入產品製作的過程中，Travis有機會與許多團隊合作，幫助他們塑造合作、創造性安全和以客戶為導向的創新文化。

Monty是微軟開發工具和平台部門的用戶體驗研究主任總監。他在產品設計和用戶研究管理方面擁有30年的行業經驗。近年來，Monty一直致力於在微軟內部形成和推廣「精益」的客戶、產品和業務發展最佳實踐。他職業生涯的一個主要主題是開發和利用團隊技術來發現創新機會、探索創意概念、視覺化解決方案替代方案以及評估/改進候選解決方案。

在加入微軟之前，Monty共同創辦並擔任ChannelPoint的用戶體驗副總裁，該公司是一家專注於銷售和管理金融服務產品的互聯網初創公司。在與ChannelPoint合作期間，Monty負責管理Sun Microsystems系統管理部門的產品設計和可用性。Monty擁有Old Dominion University的人因工程博士學位。

Monty與妻子Amy住在華盛頓州雷德蒙德的微軟主要總部附近。他的五個孩子現在已經長大，六個孫子孫女是他生活的驕傲和永恆的青春之泉。他擁有Old Dominion University的人因工程博士學位。