UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions, 2/e
暫譯: UX 策略：創新數位解決方案的產品策略技術，第二版

Levy, Jaime

UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions, 2/e

買這商品的人也買了...

商品描述

User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. It is packed with product strategy tools and tactics to help you and your team craft innovative solutions that people want. This second edition includes new real-world examples, updated techniques and a chapter on conducting qualitative online user research.

Whether you're a UX/UI designer, product manager/owner, entrepreneur, or member of a corporate innovation team, this book teaches simple to advanced methods that you can use in your work right away. You'll also gain perspective on the subject matter through historical context and case studies.

 

  • Define value propositions and validate target users through provisional personas and customer discovery techniques
  • Conduct methodical competitive research on direct and indirect competitors and create an analysis brief to decisively guide stakeholders
  • Use storyboarding and rapid prototyping for designing experiments that focus on the value innovation and business model of your product
  • Learn how to conduct user research online to get valuable insights quickly on any budget
  • Test business ideas and validate marketing channels by running online advertising and landing page campaigns

商品描述(中文翻譯)

使用者體驗（UX）策略需要商業策略與UX設計的巧妙結合，而這本實用指南提供了一個易於應用的框架來執行此策略。書中充滿了產品策略工具和戰術，幫助您和您的團隊打造人們渴望的創新解決方案。第二版包含了新的實際案例、更新的技術以及一章關於進行定性線上使用者研究的內容。

無論您是UX/UI設計師、產品經理/擁有者、企業家，或是企業創新團隊的成員，本書教授的從簡單到進階的方法，您都可以立即在工作中使用。您還將透過歷史背景和案例研究獲得對該主題的深入見解。

- 定義價值主張並通過臨時角色（provisional personas）和客戶發現技術來驗證目標使用者
- 對直接和間接競爭對手進行系統性的競爭研究，並創建分析簡報以果斷指導利益相關者
- 使用故事板和快速原型設計實驗，專注於產品的價值創新和商業模式
- 學習如何在線上進行使用者研究，以在任何預算下快速獲得有價值的見解
- 通過運行線上廣告和登陸頁面活動來測試商業想法並驗證行銷渠道

作者簡介

Jaime Levy is an author, university professor and a user experience strategist. For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She runs her UX design and strategy consultancy out of Los Angeles, California. Her specialty is as a strategist and experience design lead for the implementation phase from anything from MVPs to insanely complicated large-scale transactional websites. Her employees and contractors have all been personally trained to deliver professional services while working as team players.

Current/recent clients range from prestigious ad/interactive agencies (i.e. TBWA, Razorfish, Crispin Porter), Internet start-ups (i.e. TradeYa, Book Your Care, Plotto), and behemoth corporations (i.e. Cisco Systems, Sony, Honda).

Jaime also teaches a graduate-level course on UX design and strategy at University of Southern California's Viterbi School of Engineering. Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training.

作者簡介(中文翻譯)

Jaime Levy 是一位作家、大學教授及使用者體驗策略師。超過 25 年以來，Jaime 一直是創造創新數位產品和服務的先驅。她在加州洛杉磯經營她的使用者體驗設計和策略顧問公司。她的專長是作為策略師和體驗設計負責人，負責從最小可行產品 (MVP) 到極其複雜的大型交易網站的實施階段。她的員工和承包商都經過個別訓練，以便在團隊合作中提供專業服務。

目前/最近的客戶包括知名的廣告/互動代理商（如 TBWA、Razorfish、Crispin Porter）、網際網路初創公司（如 TradeYa、Book Your Care、Plotto）以及大型企業（如 Cisco Systems、Sony、Honda）。

Jaime 還在南加州大學的 Viterbi 工程學院教授研究生級的使用者體驗設計和策略課程。Jaime 在全球的設計和創新會議上發表演講，並舉辦公開工作坊和內部培訓。

類似商品

最後瀏覽商品 (12)