Mobile App Development for Businesses: Create a Product Roadmap and Digitize Your Operations
暫譯: 企業行動應用程式開發：建立產品路線圖並數位化您的業務運作

Dakic, Maja

Mobile App Development for Businesses: Create a Product Roadmap and Digitize Your Operations
  • 出版商: Apress
  • 出版日期: 2023-07-01
  • 售價: $2,220
  • 貴賓價: 9.5 折 $2,109
  • 語言: 英文
  • 頁數: 391
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1484294750
  • ISBN-13: 9781484294758

    • 海外代購書籍(需單獨結帳)

商品描述

Digitize your business operations both internally and externally with a well-structured app design. Customers today turn to mobile when searching for their future vendor. This book is your step-by-step guide through the process of building mobile apps that will meet your company's needs as well as the needs of your staff. See exactly how applying certain basic principles work and make them serve your goals by troubleshooting common mobile app design, usability, and promotion issues.
You'll start by listing the advantages of what makes a mobile app an ideal platform and resource for growing your market and revenue. As many companies burn money on failed mobile app projects, you'll review the best practices on how to outline your app ideas and create a mobile product roadmap. You'll then explore the process of starting mobile app development--from an initial idea to the final product. You'll look at the setbacks in development that can cost you a successful outcome, and review proven practices and features that lead to success no matter what industry you operate in. You'll also understand the dynamics of mobile app development, and the best ways to ensure that your mobile app serves your company's goal for further growth.

At the end, you'll future proof your app and weigh the pros and cons of potentially outsourcing mobile development. Mobile App Development for Businesses puts theory into practical use for developing internal and external mobile apps.

What You'll Learn

  • Launch and position your app in the market
  • Develop apps for internal and external audiences
  • Collect and incorporate user feedback
  • See why any great business today starts with a solid digital foundation

Who This Book Is For

Entrepreneurs, business owners, directors, and executives wishing to grow their businesses and expand their reach in the market. Previous technological experience is helpful but not required.

商品描述(中文翻譯)

數位化您的業務運作，無論是內部還是外部，透過良好結構的應用程式設計。當今的客戶在尋找未來的供應商時，會轉向行動裝置。本書是您逐步指導，幫助您建立符合公司需求及員工需求的行動應用程式。了解如何應用某些基本原則，並使其服務於您的目標，通過排除常見的行動應用程式設計、可用性和推廣問題。

您將首先列出使行動應用程式成為理想平台和資源的優勢，以促進市場和收入的增長。由於許多公司在失敗的行動應用程式專案上浪費金錢，您將回顧如何概述應用程式想法和創建行動產品路線圖的最佳實踐。接著，您將探索行動應用程式開發的過程——從初步想法到最終產品。您將了解開發過程中的挫折，這些挫折可能會影響成功的結果，並回顧無論您所處的行業如何，都能導致成功的經驗和特徵。您還將理解行動應用程式開發的動態，以及確保您的行動應用程式服務於公司進一步增長目標的最佳方法。

最後，您將為您的應用程式未來做好準備，並權衡潛在外包行動開發的利弊。《行動應用程式開發為企業》將理論轉化為實踐，用於開發內部和外部的行動應用程式。

您將學到的內容：
- 在市場上推出並定位您的應用程式
- 為內部和外部受眾開發應用程式
- 收集並整合用戶反饋
- 了解為何當今任何偉大的企業都始於堅實的數位基礎

本書適合對象：
希望擴展業務和市場觸及的企業家、業主、主管和高管。先前的技術經驗有幫助，但不是必需的。

作者簡介

​Maja Dakic has logged nearly 15 years in business writing, translation, and sales. She earned a Master of Arts in English from the University of Novi Sad, Serbia. Following her sales and business writing years at different companies, Maja transitioned to the IT sector, where she helped promote companies across the world--landing media placements in local and national platforms. During that time, she gained a unique perspective on what it takes to develop, launch, and sustain successful software solutions and products. Today, she works at Zesium, where she has founded the Zesium blog and serves as Editor-in-Chief. She's a regular contributor to Data Driven Investor and Data Series publications, where she has more than 40 published articles covering various technical topics.

作者簡介(中文翻譯)

Maja Dakic 在商業寫作、翻譯和銷售方面擁有近 15 年的經驗。她在塞爾維亞的諾維薩德大學獲得英語碩士學位。在不同公司的銷售和商業寫作工作之後，Maja 轉向 IT 行業，幫助推廣全球各地的公司，並在當地和全國平台上獲得媒體曝光。在此期間，她獲得了關於開發、推出和維護成功軟體解決方案及產品所需的獨特視角。如今，她在 Zesium 工作，創立了 Zesium 部落格並擔任主編。她是 Data Driven Investor 和 Data Series 出版物的定期撰稿人，已發表超過 40 篇涵蓋各種技術主題的文章。

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