Developer Relations: How to Build and Grow a Successful Developer Program
暫譯: 開發者關係：如何建立和發展成功的開發者計劃

Lewko, Caroline, Parton, James

Developer Relations: How to Build and Grow a Successful Developer Program

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商品描述

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders.

It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks.

In Developer Relations, you'll find the answers to the following questions:

  • How do we convince stakeholders to support a program?
  • How do we go about creating a program?

  • How do we make developers aware of our offer?

  • How do we stand out from the crowd?
  • How do we get developers to use our products?
  • How do we ensure developers are successful using our products?
  • How do we measure success?
  • How do we maintain the support of our stakeholders?

After reading this book you'll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.

What You Will Learn

  • Discover what developer relations is and how it contributes to a company's success
  • Launch a DevRel program
  • Operate a successful program
  • Measure the success of your program
  • Manage stakeholders

Who This Book Is For

Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.

商品描述(中文翻譯)

隨著商業領導者越來越多地尋求在其公司啟動新的開發者計畫或希望提升現有 DevRel 計畫的影響力，軟體開發者終於被認可為技術購買過程中的合法決策者，無論其組織的規模如何。新公司不斷出現，專門為開發者製作工具，甚至那些主要專注於其他領域的公司也開始意識到開發者的機會。儘管對 DevRel 的需求和需求不斷增長，但 DevRel 領導者仍面臨重複出現的挑戰。

本書正是針對這些挑戰，涵蓋 DevRel 計畫的各個方面。它是專業化開發者關係實踐的必要參考，提供您戰略性、可重複和可採用的框架、流程和工具，包括開發者細分和角色，以及開發者體驗框架。

在《開發者關係》中，您將找到以下問題的答案：

- 我們如何說服利益相關者支持一個計畫？
- 我們如何著手創建一個計畫？
- 我們如何讓開發者了解我們的提議？
- 我們如何從人群中脫穎而出？
- 我們如何讓開發者使用我們的產品？
- 我們如何確保開發者成功使用我們的產品？
- 我們如何衡量成功？
- 我們如何維持利益相關者的支持？

閱讀本書後，您將清楚定義開發者關係是什麼，參與 DevRel 的公司類型，以及相關的範疇和商業模式。

**您將學到什麼**

- 發現開發者關係是什麼，以及它如何促進公司的成功
- 啟動一個 DevRel 計畫
- 運營一個成功的計畫
- 衡量您的計畫成功
- 管理利益相關者

**本書適合誰**

對於那些有興趣啟動新開發者計畫或希望提升現有計畫影響力的人士。從高管到投資者，從行銷專業人士到工程師，所有人都會發現本書對於實現開發者關係的影響非常有用。

作者簡介

James Parton created and ran developer programs for O2 and Telefonica, before joining Twilio as their first hire outside of the US to launch and run their EMEA business until IPO. James has also completed successful two-year board positions with the Application Developer Alliance and the Mobile Ecosystem Forum.
Caroline Lewko has been in the mobile and tech sector since 1995, helping develop ground-breaking tech and nurturing community connections and innovation. She started WIP, the first boutique developer relations agency in 2006, and has worked for companies ranging from the top ranks of the Fortune 500 to start-ups with an array of technologies from mobile to machine learning.

Both authors have operated at leadership level in both startup and corporate DevRel organisations, and run their own consulting businesses. They are passionate about the subject, want to actively improve the understanding of DevRel, and assist with its professionalization.

作者簡介(中文翻譯)

詹姆斯·帕頓（James Parton）在加入 Twilio 之前，曾為 O2 和 Telefonica 創建並運營開發者計劃，並且是 Twilio 在美國以外的首位雇員，負責啟動並運營其 EMEA 業務直到上市。詹姆斯還成功地擔任了應用開發者聯盟（Application Developer Alliance）和移動生態系統論壇（Mobile Ecosystem Forum）兩年的董事會職位。

卡羅琳·盧科（Caroline Lewko）自 1995 年以來一直活躍於移動和科技領域，幫助開發突破性技術，並培養社區聯繫和創新。她於 2006 年創立了 WIP，這是第一家精品開發者關係代理機構，並曾為從《財富》500 強企業到初創公司等各類公司工作，涉及的技術範圍從移動到機器學習。

兩位作者在初創公司和企業的開發者關係（DevRel）組織中都擔任過領導職位，並經營自己的顧問業務。他們對這個主題充滿熱情，想要積極改善對 DevRel 的理解，並協助其專業化。

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