Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program
暫譯: 安全關係管理：利用行銷概念推進網路安全計畫
Parrish, Lee
- 出版商: CRC
- 出版日期: 2025-04-22
- 售價: $5,550
- 貴賓價: 9.5 折 $5,273
- 語言: 英文
- 頁數: 122
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1032979984
- ISBN-13: 9781032979984
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相關分類:
行銷/網路行銷 Marketing、資訊安全
尚未上市，無法訂購
相關主題
商品描述
Aligning information security to the goals and strategies of the business is paramount for ensuring risks are addressed, without an abundance of negative impacts to the company. But how does a Chief Information Security Officer (CISO) accomplish effective alignment? A security executive must understand the detailed needs of business leaders and stakeholders from across all corners of the company. We cannot rely on a standard cadence of general security discussions across all of the lines of business, as well as functional areas, and expect our alignment to be maximally effective. Instead, we should promote our security programs in such a way that makes it personal to whomever we are speaking with at any given time.
By leveraging already established and tested marketing concepts, slightly altered for information security, the CISO can tailor their message to fit the needs of each stakeholder. This allows for in-depth business alignment, as well as a holistic view of the company's underpinnings for the CISO. Within these pages, the reader will learn how segmentation, the Four P's, and customer relationship management techniques, can help to transform their security program. Additionally, the book introduces a concept called Security Relationship Management (SRM) that optimizes the creation and nurturing of the hundreds of professional relationships (within and outside the company) that a CISO must balance each week. Through structured tracking of interactions and analyzing SRM data, the CISO ensures that relationships are managed effectively, which increases alignment between the business and cybersecurity initiatives. Pick up your copy of Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program, today to begin your SRM journey.
Please visit www.novelsecurity.com for more information.
商品描述(中文翻譯)
對齊資訊安全與業務的目標和策略對於確保風險得到妥善處理至關重要，並且不會對公司造成過多的負面影響。但首席資訊安全官（CISO）如何實現有效的對齊呢？安全高層必須了解來自公司各個角落的業務領導者和利益相關者的詳細需求。我們不能依賴於在所有業務線和功能區域進行一般安全討論的標準節奏，並期望我們的對齊能達到最佳效果。相反，我們應該以一種使我們與任何時候交談的人都能感受到個人化的方式來推廣我們的安全計劃。
通過利用已建立和經過驗證的行銷概念，稍作調整以適應資訊安全，CISO可以根據每位利益相關者的需求量身定制他們的信息。這不僅能促進深入的業務對齊，還能讓CISO對公司的基礎有一個整體的了解。在這些頁面中，讀者將學習到如何利用細分、市場四個P（Product、Price、Place、Promotion）和客戶關係管理技術來轉變他們的安全計劃。此外，本書還介紹了一個名為安全關係管理（Security Relationship Management, SRM）的概念，該概念優化了CISO每週必須平衡的數百個專業關係（公司內部和外部）的建立和培養。通過結構化的互動追蹤和分析SRM數據，CISO確保關係得到有效管理，從而增強業務與網絡安全倡議之間的對齊。今天就拿起您的《安全關係管理：利用行銷概念推進網絡安全計劃》一書，開始您的SRM之旅。
請訪問 www.novelsecurity.com 獲取更多信息。
作者簡介
Lee Parrish is an award-winning technology executive with over two decades of unique experience in blending cybersecurity expertise with essential business competencies. As a Chief Information Security Officer, he has built customized cybersecurity strategies for global Fortune 500 corporations and has led real-world incident responses to cyber events. Lee has served as a trusted advisor on cybersecurity to multiple boards consisting of Chief Executive Officers, a former White House Chief of Staff, retired high-ranking military officers and a former U.S. Presidential candidate.
Lee possesses two graduate degrees and is certified as both a Boardroom Qualified Technology Expert as well as a Certified Information Systems Security Professional. He has published numerous articles in industry journals, contributed to a best-selling information security book, and authored The Shortest Hour: An Applied Approach to Boardroom Governance of Cyber Security, as well as a children's book on cybersecurity. He is a frequent speaker at international security conferences and a guest on various podcasts.
Lee is a combat veteran of the United States Marine Corps.
作者簡介(中文翻譯)
李·帕里什（Lee Parrish）是一位獲獎的科技高管，擁有超過二十年的獨特經驗，專注於將網路安全專業知識與基本商業能力相結合。作為首席資訊安全官（Chief Information Security Officer），他為全球《財富》500 強企業制定了量身定制的網路安全策略，並領導了針對網路事件的實際應對。李曾擔任多個董事會的網路安全顧問，這些董事會成員包括首席執行官、前白宮幕僚長、退役高級軍官以及前美國總統候選人。
李擁有兩個研究生學位，並獲得董事會合格技術專家（Boardroom Qualified Technology Expert）和認證資訊系統安全專業人員（Certified Information Systems Security Professional）資格。他在行業期刊上發表了多篇文章，為一本暢銷的資訊安全書籍做出了貢獻，並著有《最短的一小時：網路安全董事會治理的應用方法》（The Shortest Hour: An Applied Approach to Boardroom Governance of Cyber Security）以及一本關於網路安全的兒童書籍。他經常在國際安全會議上發表演講，並作為嘉賓參加各種播客節目。
李是美國海軍陸戰隊的退伍軍人。
