Designing Products for Evolving Digital Users: Study UX Behavior Patterns, Online Communities, and Future Digital Trends
暫譯: 為不斷演變的數位用戶設計產品：研究使用者體驗行為模式、線上社群與未來數位趨勢
Utesheva, Anastasia
商品描述
Digital user behavior is evolving at an ever-increasing pace, and predicting future trends is a booming business as a result. Users associate technology with their identities now more than ever, and it is up to you as a product designer to enhance their experience for the better. Designing Products for Evolving Digital Users is a 21st century handbook that helps you do just that.
By providing insights that allow you to study UX (user experience) behavior patterns, online communities, and future digital trends, Designing Products for Evolving Digital Users instills confidence and fact-based foundations for your digital creations. Author Anastasia Utesheva expertly teaches you how to account for the way the technology impacts the identity of users and how that identity shifts through ongoing interaction with a product or service. She also brings in important case studies on social media, gaming, eRetail, and more to illustrate past examples of technology's profound impact on communal and individual identity.
Digital product design's ultimate end goal is end user satisfaction. While a myriad of material is available out there consisting of simple tips and tricks for optimal digital design, Designing Products for Evolving Digital Users is a rare and remarkable title that cohesively accounts for all environmental factors involved. Comprehend how distributed technology impacts creation and negotiation of identity and explore communities that form around digital products. UX designers, futurists, students, and industry veterans alike have an abundance of invaluable learning ahead of them in Designing Products for Evolving Digital Users.
What You Will Learn
- Learn how to design digital products/services that resonate with and transform identity of users
- Study how digital impacts formation of identity
- Consider how digital technology has impacted our world and implications for future digital trends
Who This Book Is For
UX designers, digital product creators, entrepreneurs, educators, philosophy of technology enthusiasts, futurists
商品描述(中文翻譯)
數位用戶行為正在以日益加快的速度演變，預測未來趨勢因此成為一門蓬勃發展的商業。用戶現在比以往任何時候都更將科技與他們的身份聯繫在一起，而作為產品設計師的你，則有責任提升他們的體驗。《設計面向不斷演變的數位用戶》是一本21世紀的手冊，幫助你做到這一點。
本書提供的見解使你能夠研究用戶體驗（UX）行為模式、線上社群及未來數位趨勢，《設計面向不斷演變的數位用戶》為你的數位創作注入信心和基於事實的基礎。作者Anastasia Utesheva專業地教導你如何考量科技對用戶身份的影響，以及這種身份如何透過與產品或服務的持續互動而轉變。她還引入了社交媒體、遊戲、電子零售等重要案例研究，以說明科技對社群和個人身份的深遠影響的過去範例。
數位產品設計的最終目標是用戶滿意度。雖然市面上有大量簡單的提示和技巧可供參考以達成最佳數位設計，但《設計面向不斷演變的數位用戶》是一部罕見且卓越的著作，全面考量所有相關的環境因素。理解分散式科技如何影響身份的創造與協商，並探索圍繞數位產品形成的社群。UX設計師、未來學家、學生及業界資深人士在《設計面向不斷演變的數位用戶》中將獲得大量寶貴的學習機會。
你將學到的內容：
- 學習如何設計與用戶身份共鳴並轉變的數位產品/服務
- 研究數位如何影響身份的形成
- 考量數位科技如何影響我們的世界及對未來數位趨勢的影響
本書適合對象：
UX設計師、數位產品創作者、企業家、教育工作者、科技哲學愛好者、未來學家
作者簡介
Anastasia Utesheva has dedicated her career to improving quality of life through strategic design. Her experience working across academia, government, and private sector organizations has shaped her pragmatic approach to sustainable systemic change. Anastasia believes that the coevolution of humans and technology is core to transforming legacy ways of being and creating truly beautiful and sustainable ways of life. Anastasia specializes in shifting thought systems to empower creators to (re)design through empathy and core value alignment.
作者簡介(中文翻譯)
安娜斯塔西亞·尤捷舍娃（Anastasia Utesheva）致力於透過策略設計改善生活品質。她在學術界、政府和私營部門組織的工作經驗塑造了她對可持續系統變革的務實方法。安娜斯塔西亞相信，人類與技術的共同演化是轉變傳統生活方式並創造真正美麗且可持續的生活方式的核心。安娜斯塔西亞專注於轉變思維體系，以賦能創作者通過同理心和核心價值對齊來（重新）設計。
