Influencer Marketing for Brands: What Youtube and Instagram Can Teach You about the Future of Digital Advertising
暫譯: 品牌的影響者行銷：YouTube 和 Instagram 能教會你數位廣告的未來
Levin, Aron
- 出版商: Apress
- 出版日期: 2019-12-01
- 售價: $1,730
- 貴賓價: 9.5 折 $1,644
- 語言: 英文
- 頁數: 161
- 裝訂: Quality Paper - also called trade paper
- ISBN: 148425502X
- ISBN-13: 9781484255025
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
商品描述
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing--currently utilized with great success on Instagram and YouTube--is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
What You Will Learn
- Plan effective influencer marketing campaigns using a simple 3-step formula
- Create top performing YouTube videos that drive website traffic, app installs and sales
- Understand what to pay for influencer marketing and how much you should invest if you're just starting out
Who This Book is For
Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
商品描述(中文翻譯)
在接下來的幾年中，各品牌預計將在網紅行銷上花費數十億美元。這種行銷形式目前在 Instagram 和 YouTube 上取得了巨大的成功，並不是短暫的潮流，而是數位廣告未來的一次重大變革。這是未來的趨勢，商業領導者有責任跟上這一變化。
尋求為品牌採用網紅行銷的現代行銷專業人士面臨著同樣現代的挑戰。例如，尋找合適的人才、追蹤和衡量結果，以及量化這種新的行銷機會如何與整體策略相符。《Influencer Marketing for Brands》是數位時代的實用指南。在與全球數百個品牌合作後，作者 Aron Levin 分享了他從研究、策略和與 Instagram 和 YouTube 上超過 10,000 次成功合作中獲得的內部知識。他提供了寶貴的見解，幫助你消除猜測並避免常見錯誤。更重要的是，他展示了如何將網紅行銷轉變為可擴展和可持續的行銷渠道。
數位媒體環境每時每刻都在變得更加複雜，網紅行銷也不例外。《Influencer Marketing for Brands》解析了網紅行銷的藝術與科學，幫助你綜合、情境化並轉化這種創建和分發內容的新方式，提供強大的公式、經過驗證的策略和真實案例。
你將學到的內容：
- 使用簡單的三步驟公式規劃有效的網紅行銷活動
- 創建能夠驅動網站流量、應用程式安裝和銷售的高效 YouTube 影片
- 了解網紅行銷的支付標準，以及如果你剛開始時應該投資多少
本書適合對象：
行銷和代理機構專業人士、網紅和內容創作者、行銷學生、尋求更有效廣告形式的人，以及對理解新興的數位媒體環境感興趣的人。
作者簡介
Aron is also known for his background at King Digital Entertainment (Maker of Candy Crush and 100] other games) where he led Advertising Operations and his role as Director, Growth at music-streaming service Spotify. He spends his time in Los Angeles, California and Stockholm, Sweden with his wife and two kids. He is also the author of The Content Marketing Calendar and the Relatable Inner Circle Newsletter that is published weekly to 70,000+ marketing professionals.
作者簡介(中文翻譯)
擁有對科技、行銷和銷售的熱情，Aron Levin 共同創立了 Relatable，旨在賦能來自全球的數百萬內容創作者。客戶包括大型消費品牌，如 Adobe、Google、Ralph Lauren、Chiquita 和 Heineken，也包括勇敢的直銷初創公司，如 Lifesum、bioClarity 和 MVMT。
Aron 也因其在 King Digital Entertainment（《Candy Crush》和其他 100 款遊戲的製作公司）的背景而聞名，他在那裡負責廣告運營，並擔任音樂串流服務 Spotify 的成長總監。他與妻子和兩個孩子一起生活在加州洛杉磯和瑞典斯德哥爾摩。他也是《內容行銷日曆》的作者，以及每週發佈給超過 70,000 名行銷專業人士的《Relatable Inner Circle Newsletter》的編輯。
