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商品描述
Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams.
From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company's success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research.
You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software.
What You'll Learn
- Know the fundamentals of UX through real-world examples
- Acquire the skills to participate intelligently in discussions about UX design and research
- Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy
Who This Book Is For
Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.
商品描述(中文翻譯)
揭開使用者體驗（UX）及其規則、矛盾和困境的神秘面紗。本書提供了實際的使用者體驗概念示例，讓團隊能夠創建引人入勝的產品和服務，管理社交媒體，面試使用者體驗候選人，並監督產品團隊。
從產品決策到績效評估，您參與關於使用者體驗的討論已經成為公司成功以及個人發展的關鍵。然而，使用者體驗概念可能看起來很複雜。許多使用者體驗書籍是由使用者體驗專業人士撰寫的，並且針對使用者體驗專業人士。《非使用者體驗專業人士的使用者體驗基礎》滿足了項目經理、平面設計師、文案編輯、營銷人員和其他希望了解使用者體驗設計和研究的人的需求。
您將發現使用者體驗如何影響歷史並繼續影響我們的日常生活。有趣的實際例子展示了二戰時期一輛巨大坦克對設計的啟示，一朵藍色花朵對受眾的啟示，以及醉酒馬拉松選手對軟體的啟示。
您將學到什麼：
- 通過實際例子了解使用者體驗的基礎知識
- 獲得參與使用者體驗設計和研究討論的能力
- 了解使用者體驗對業務的影響，包括產品、定價、位置和促銷，以及安全性、速度和隱私
適合閱讀對象：
與使用者體驗設計師和研究人員一起工作的專業人士，包括但不限於：項目經理、平面設計師、文案編輯、開發人員和人力資源專業人員；以及希望了解使用者體驗如何影響人類認知和記憶、產品定價和促銷以及軟體安全性和隱私的商業、營銷和計算機科學學生。
