Practical User Research: Everything You Need to Know to Integrate User Research to Your Product Development
暫譯: 實用用戶研究：整合用戶研究到產品開發中的所有必備知識
Savarit, Emmanuelle
- 出版商: Apress
- 出版日期: 2020-07-21
- 售價: $2,520
- 貴賓價: 9.5 折 $2,394
- 語言: 英文
- 頁數: 274
- 裝訂: Quality Paper - also called trade paper
- ISBN: 148425595X
- ISBN-13: 9781484255957
海外代購書籍(需單獨結帳)
相關主題
商品描述
Explore how User Research has been influenced over the years by a range of disciplines, such as HCI, usability, anthropology, cognitive psychology, ergonomics etc. This book aims to contribute to the User Research community and covers topics that will help UX professionals, students and stakeholders to gain a better understanding of what User Research is.
Throughout the book you will acquire a practical skill set, ranging from how to get the research going, to building a case in order to receive the budget and resources needed. It will provide you with a clear account of how to organise your research, how to plan it, and how to manage stakeholders' expectations throughout the project. You'll see how to fit User Research into your organization and incorporate it through the different product development phases (Discovery, Alpha, Beta until Live), as well as how to grow a User Research team.
Practical User Research reviews the methodologies used for User Research, looks at how to recruit participants along with how to collect and analyse data, finally focusing on how to interpret and present your findings. Cross-cultural research, accessibility and assisted digital research will also be discussed throughout this book. The final chapter gives you 10 project briefs, with which you will be able to apply your new skill set and put into practice what you have learnt.
What You'll Learn
- Integrate user research into your business
- Apply user research to your product development cycle
- Review the appropriate processes necessary to carry out user research
- Take a pragmatic approach to user research, method by method
Who This Book Is For
Anyone that wants to understand more about user research.
商品描述(中文翻譯)
探索使用者研究如何受到多種學科的影響，例如人機互動（HCI）、可用性、人體工學、認知心理學、人體工學等。本書旨在為使用者研究社群做出貢獻，涵蓋的主題將幫助使用者體驗（UX）專業人士、學生和相關利益者更好地理解什麼是使用者研究。
在整本書中，您將獲得一套實用的技能，從如何啟動研究，到建立案例以獲得所需的預算和資源。本書將清楚地說明如何組織您的研究、如何計劃研究，以及如何在整個專案中管理利益相關者的期望。您將看到如何將使用者研究融入您的組織，並在不同的產品開發階段（探索、Alpha、Beta 直到上線）中進行整合，以及如何建立一個使用者研究團隊。
《實用使用者研究》回顧了用於使用者研究的方法論，探討如何招募參與者以及如何收集和分析數據，最後專注於如何解釋和呈現您的研究結果。本書還將討論跨文化研究、可及性和輔助數位研究。最後一章提供了10個專案簡報，讓您能夠應用您的新技能並實踐所學。
您將學到的內容：
- 將使用者研究整合到您的業務中
- 將使用者研究應用於您的產品開發週期
- 審查執行使用者研究所需的適當流程
- 逐步採取務實的方法進行使用者研究
本書適合任何想要更深入了解使用者研究的人士。
作者簡介
Dr. Emmanuelle Savarit has a strong academic background and has worked closely with leaders in qualitative research methodology at UCLA. She has worked on a freelance basis with several companies in the Silicon Valley area, and has worked at the University of Technology of Compiègne (UTC) in France, one of the leading French engineering universities, as well as the Clinical Safety Research Unit at Imperial College, London. In 2010 Emmanuelle left academia and decided to focus exclusively on her consulting work and set up Analyse-Concept Ltd, which is specialised in user research. She offered her services in the private sector for companies such as Betfair, HSBC, Thompson Reuters, Graze, Odigeo, Adecco etc. as well as in the public sector for the Home Office, Department Work and Pension, Department for Education, etc. Emmanuelle is also frequently invited to talk at conferences around the world and organizes workshops to upskill and train people to become user researchers. You can find her on Twitter @eSavarit and find out more about her company on the website: www.analyse-concept.com.
作者簡介(中文翻譯)
艾曼紐·薩瓦里特博士 擁有堅實的學術背景，並與加州大學洛杉磯分校 (UCLA) 的質性研究方法領導者密切合作。她曾以自由職業者的身份與矽谷地區的多家公司合作，並在法國的康比涅科技大學 (UTC) 工作，該校是法國頂尖的工程大學之一，以及倫敦帝國學院的臨床安全研究單位。2010年，艾曼紐離開學術界，決定專注於她的顧問工作，並成立了專注於用戶研究的 Analyse-Concept Ltd。她在私營部門為 Betfair、HSBC、湯姆森路透、Graze、Odigeo、Adecco 等公司提供服務，並在公共部門為內政部、工作與退休金部、教育部等機構提供服務。艾曼紐也經常受邀在全球各地的會議上發言，並組織工作坊以提升和培訓人們成為用戶研究員。您可以在 Twitter 上找到她 @eSavarit，並在網站 www.analyse-concept.com 獲得有關她公司的更多資訊。
