UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
暫譯: 非UX專業人士的UX基礎：管理者、寫作者、設計師與開發者的使用者體驗原則
Edward Stull
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商品描述
Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams.
From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company's success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research.
You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software.
What You'll Learn
- Know the fundamentals of UX through real-world examples
- Acquire the skills to participate intelligently in discussions about UX design and research
- Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy
Who This Book Is For
Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.
商品描述(中文翻譯)
揭開UX及其規則、矛盾和困境的神秘面紗。本書提供了用戶體驗概念的實際案例，幫助團隊創造引人注目的產品和服務，管理社交媒體，面試UX候選人，以及監督產品團隊。
從產品決策到績效評估，您參與有關UX的討論的能力已成為您公司成功以及您自身成功的關鍵。然而，UX概念可能看起來相當複雜。許多UX書籍是由UX專業人士撰寫並針對UX專業人士的。《非UX專業人士的UX基礎》滿足了項目經理、平面設計師、文案編輯、行銷人員及其他希望了解UX設計和研究的需求。
您將發現UX如何影響歷史並持續影響我們的日常生活。引人入勝的實際案例展示了二戰時期的巨大坦克教會我們設計的什麼，藍色花朵告訴我們觀眾的什麼，以及醉酒馬拉松選手向我們展示了什麼關於軟體的內容。
您將學到的內容：
- 透過實際案例了解UX的基本原則
- 獲得在UX設計和研究討論中智能參與的技能
- 理解UX如何影響商業，包括產品、定價、銷售渠道和促銷，以及安全性、速度和隱私
本書適合的對象：
與UX設計師和研究人員一起工作的專業人士，包括但不限於：項目經理、平面設計師、文案編輯、開發人員和人力資源專業人士；以及希望了解UX如何影響人類認知和記憶、產品定價和促銷，以及軟體安全和隱私的商業、行銷和計算機科學學生。
