商品描述
Build a successful Yammer implementation, make your workplace social and collaborative, create a culture of sharing, form expert communities and generate innovative solutions. Besides, this book will help to enhance your collaboration your suppliers, partners, and clients.
The author starts by giving an introduction to social collaborations and successful implementations of Yammer. Along the way, he explains the art of community management in Yammer using his hands-on experience of building communities. He then explains methods to keep a Yammer network engaged followed by a description of running a campaign on Yammer.
The second part of Yammer begins with ways you can engage entire organizations, including executives, on Yammer along with methods to measure the success of a Yammer network. You’ll see how to get to grips with integrating Yammer with an existing platform and how to collaborate with customers, suppliers, and partners using Yammer. Finally, you’ll learn various innovative techniques of communication using Yammer and explore the author’s vision of the next-generation Yammer platform
After reading this book you will understand how to make successful Yammer implementations, engage communities on Yammer, and accomplish business goals using Yammer.
What You Will Learn
- Master the art of community management
- Make your organization digital by implementing and integrating Yammer
- Break silos and create a collaborative workforce
- Keep Yammer groups live and full of participation
- Improve collaboration between suppliers, partners, and clients
- Measure the success of your Yammer network
- Increase employee engagement on Yammer
Who This Book Is For
Yammer adoption managers, community managers, customer success managers, and Yammer group admins.
商品描述(中文翻譯)
建立成功的 Yammer 實施,使您的工作場所變得社交和協作,創造分享文化,形成專家社群並產生創新解決方案。此外,本書將幫助您增強與供應商、合作夥伴和客戶的協作。
作者首先介紹社交協作和成功的 Yammer 實施。在此過程中,他利用自己建立社群的實務經驗,解釋了在 Yammer 中社群管理的藝術。接著,他說明了保持 Yammer 網絡參與度的方法,並描述了如何在 Yammer 上運行活動。
《Yammer》的第二部分開始於如何讓整個組織,包括高層主管,參與 Yammer,以及衡量 Yammer 網絡成功的方法。您將了解如何將 Yammer 與現有平台整合,以及如何使用 Yammer 與客戶、供應商和合作夥伴進行協作。最後,您將學習使用 Yammer 的各種創新溝通技術,並探索作者對下一代 Yammer 平台的願景。
閱讀本書後,您將了解如何成功實施 Yammer,讓社群在 Yammer 上參與,並利用 Yammer 實現商業目標。
您將學到的內容:
- 精通社群管理的藝術
- 通過實施和整合 Yammer 使您的組織數位化
- 打破孤島,創造協作的工作環境
- 讓 Yammer 群組保持活躍並充滿參與
- 改善與供應商、合作夥伴和客戶之間的協作
- 衡量您的 Yammer 網絡的成功
- 提高員工在 Yammer 上的參與度
本書適合對象:
Yammer 採用經理、社群經理、客戶成功經理和 Yammer 群組管理員。