Introduction to Google Analytics: A Guide for Absolute Beginners

Todd Kelsey

Introduction to Google Analytics: A Guide for Absolute Beginners
  • 出版商: Apress
  • 出版日期: 2017-06-21
  • 售價: $1,500
  • 貴賓價: 9.5 折 $1,425
  • 語言: 英文
  • 頁數: 141
  • 裝訂: Paperback
  • ISBN: 1484228286
  • ISBN-13: 9781484228289
  • 相關分類: Google Analytics

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.

Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn

  • Understand basic techniques to generate traffic for a blog or website
  • Review the performance of a website or campaign
  • Set up a Shopify account to track ROI
  • Create and maximize AdWords to track conversion
    • Discover opportunities offered by Google, including the Google Individual Qualification

Who This Book Is For

Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

商品描述(中文翻譯)

發展您的數位/線上行銷技能，並學習網路分析以了解網站和廣告活動的表現。所涵蓋的方法將立即對商業或非營利組織有用。如果您對 Google Analytics 完全陌生並想學習基礎知識，本指南將快速介紹相關內容。

網路分析對於線上行銷人員至關重要，因為他們需要追蹤投資回報率並優化其網站。《Introduction to Google Analytics》涵蓋了 Google Analytics 的基本知識，從創建部落格開始，並監控查看部落格文章的人數及其來源。

您將學到的內容：
- 理解為部落格或網站產生流量的基本技術
- 評估網站或活動的表現
- 設置 Shopify 帳戶以追蹤投資回報率
- 創建並最大化 AdWords 以追蹤轉換
- 發現 Google 提供的機會，包括 Google Individual Qualification

本書適合對象：
需要熟悉 Google Analytics 工具和技術以供商業或個人使用的人士。本書也適合作為學生參考資料。

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