Red Hot Internet Publicity: An Insider's Guide to Marketing Online (Volume 1)
暫譯: 火熱的網路宣傳:線上行銷內幕指南(第一卷)
Penny C. Sansevieri
- 出版商: CreateSpace Independ
- 出版日期: 2013-02-23
- 售價: $880
- 貴賓價: 9.5 折 $836
- 語言: 英文
- 頁數: 280
- 裝訂: Paperback
- ISBN: 1480224952
- ISBN-13: 9781480224957
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Authors, speakers, small business owners...you've got three choices:
1. Spend a fortune on advertising and other old-school marketing, and pray that you'll make back your investment, against all odds.
2. Fritter away two or three years blindly stumbling around, trying to figure out what works on your own, while competing for attention with more than 25,000,000,000 web pages.
3. Listen to an expert who can show you how to get your website noticed, visited, and purchased from--who can show you how to be smart and successful online while keeping your dollars in your own wallet, and whose own site is in the top 1 percent* for traffic of all the sites in the world.
Penny Sansevieri is that expert, and this book is your road map. In the rapidly changing world of Internet publicity, this book is up-to-the-minute (covering social media in detail--not just Facebook, Twitter, and LinkedIn but also recent powerhouse sites like Pinterest and Google Plus--even a chapter on the reputation-rating site Klout). You'll learn...
* How gain real visibility in Google, no matter how they shift their algorithms--and why that can make a tremendous difference in your business
* What to do on your own websites, what to do on social media, and how to make money in both of those worlds
* How to capture an online market far bigger than PC users (hint: look at what's clipped to your belt or inside your pocket)
1. Spend a fortune on advertising and other old-school marketing, and pray that you'll make back your investment, against all odds.
2. Fritter away two or three years blindly stumbling around, trying to figure out what works on your own, while competing for attention with more than 25,000,000,000 web pages.
3. Listen to an expert who can show you how to get your website noticed, visited, and purchased from--who can show you how to be smart and successful online while keeping your dollars in your own wallet, and whose own site is in the top 1 percent* for traffic of all the sites in the world.
Penny Sansevieri is that expert, and this book is your road map. In the rapidly changing world of Internet publicity, this book is up-to-the-minute (covering social media in detail--not just Facebook, Twitter, and LinkedIn but also recent powerhouse sites like Pinterest and Google Plus--even a chapter on the reputation-rating site Klout). You'll learn...
* How gain real visibility in Google, no matter how they shift their algorithms--and why that can make a tremendous difference in your business
* What to do on your own websites, what to do on social media, and how to make money in both of those worlds
* How to capture an online market far bigger than PC users (hint: look at what's clipped to your belt or inside your pocket)
商品描述(中文翻譯)
作者、演講者、小型企業主……你有三個選擇:
1. 在廣告和其他傳統行銷上花費一大筆錢,並祈禱能夠在逆境中收回投資。
2. 浪費兩到三年的時間盲目摸索,試圖找出什麼有效,同時與超過 25,000,000,000 個網頁競爭注意力。
3. 聆聽一位專家,他可以告訴你如何讓你的網站被注意、被訪問並被購買——他可以教你如何在網上聰明且成功,同時將你的錢留在自己的口袋裡,而他自己網站的流量在全球所有網站中排名前 1%。
Penny Sansevieri 就是那位專家,而這本書是你的路線圖。在快速變化的網路宣傳世界中,這本書是最新的(詳細涵蓋社交媒體——不僅僅是 Facebook、Twitter 和 LinkedIn,還包括最近的強大網站如 Pinterest 和 Google Plus——甚至有一章專門介紹聲譽評分網站 Klout)。你將學到……
* 如何在 Google 中獲得真正的可見性,無論他們如何調整算法——這對你的業務能帶來巨大的差異
* 在自己的網站上該做什麼,在社交媒體上該做什麼,以及如何在這兩個世界中賺錢
* 如何捕捉一個遠大於 PC 使用者的在線市場(提示:看看你腰帶上或口袋裡夾著什麼)