Advertising In A Digital Age
暫譯: 數位時代的廣告策略
Gabriela Taylor
- 出版商: CreateSpace Independ
- 出版日期: 2012-10-05
- 售價: $850
- 貴賓價: 9.5 折 $808
- 語言: 英文
- 頁數: 172
- 裝訂: Paperback
- ISBN: 1480049611
- ISBN-13: 9781480049611
海外代購書籍(需單獨結帳)
商品描述
If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks?
Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it is to advertise digitally.
Use Online Advertising to:
- Reach more people while spending less
- Interact with your community
- Collect feedback and monitor results in real-time
- Make real-time adjustment
- Target and re-target your messages for relevancy
Online Advertising has revolutionized how marketers target and capture audiences; don't be left behind! Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible.
The author, a Global Online Strategist and Consultant certified in Adwords and Analytics, covers some of the most common forms of online advertising - Google AdWords and Social Media Advertising - and offers tips to help you create ad campaigns that convert digital browsers to buyers.
You'll learn:
- The pros and cons of the most utilized types of online ads and platforms
- The most used targeting methods to maximize ad exposure for your target audience
- 9 advanced tips and tricks to get the most out of Google AdWords
- What Native Advertising is and why it matters
- Types of ads on Facebook, Twitter, YouTube, and Linkedin
- The most important rates and metrics in Online Advertising
The book includes a free bonus section: 50-plus online advertising resources to save you time and money and keep you up-to-date in the digital world. Whether your customers are global or local, advertising online can take your business to the next level.
Tags: online marketing, small business, online promotion, adwords, social media advertising, online advertising, online target, google
商品描述(中文翻譯)
如果您的客戶越來越多地花時間在線上，為什麼您不在那裡廣告呢？您是否認為這太昂貴、太混亂，或者太難以接觸到目標市場？如果您的業務已經在線上活躍，是否獲得了足夠的回報？
讓一位在線行銷專家教您在線廣告的秘密，以實現商業目標。她將向您展示數位廣告的低成本。
使用在線廣告來：
- 在花費更少的情況下接觸更多人
- 與您的社群互動
- 收集反饋並實時監控結果
- 進行實時調整
- 針對您的訊息進行精準定位和再定位
在線廣告徹底改變了行銷人員如何定位和捕捉受眾；不要被拋在後頭！《數位時代的廣告》可以幫助您了解這個市場，讓您更有效地使用廣告預算，並獲得盡可能多的免費廣告。
作者是一位全球在線策略師和顧問，擁有Adwords和Analytics的認證，涵蓋了一些最常見的在線廣告形式 - Google AdWords和社交媒體廣告 - 並提供幫助您創建能將數位瀏覽者轉化為買家的廣告活動的技巧。
您將學到：
- 最常用的在線廣告類型和平台的優缺點
- 最大化目標受眾廣告曝光的最常用定位方法
- 9個高級技巧和竅門，以充分利用Google AdWords
- 什麼是原生廣告及其重要性
- Facebook、Twitter、YouTube和LinkedIn上的廣告類型
- 在線廣告中最重要的費率和指標
本書包括一個免費的附加部分：50多個在線廣告資源，幫助您節省時間和金錢，並讓您在數位世界中保持最新。無論您的客戶是全球還是本地，在線廣告都能將您的業務提升到一個新的水平。
標籤：在線行銷、小型企業、在線推廣、AdWords、社交媒體廣告、在線廣告、在線定位、Google
