Troublemakers: Silicon Valley’s Coming of Age
暫譯: 麻煩製造者:矽谷的成長之路
Leslie Berlin
- 出版商: Simon & Schuster
- 出版日期: 2017-11-07
- 售價: $1,280
- 貴賓價: 9.5 折 $1,216
- 語言: 英文
- 頁數: 512
- 裝訂: Hardcover
- ISBN: 1451651503
- ISBN-13: 9781451651508
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相關分類:
Maker
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商品描述
At a time when the five most valuable companies on the planet are high-tech firms and nearly half of Americans say they cannot live without their cell phones, Troublemakers reveals the untold story of how we got here. This is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together, they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so, they changed the world.
In Troublemakers, historian Leslie Berlin introduces the people and stories behind the birth of the Internet and the microprocessor, as well as Apple, Atari, Genentech, Xerox PARC, ROLM, ASK, and the iconic venture capital firms Sequoia Capital and Kleiner Perkins Caufield & Byers. In the space of only seven years and thirty-five miles, five major industries—personal computing, video games, biotechnology, modern venture capital, and advanced semiconductor logic—were born.
During these same years, the first ARPANET transmission came into a Stanford lab, the university began licensing faculty innovations to businesses, and the Silicon Valley tech community began mobilizing to develop the lobbying clout and influence that have become critical components of modern American politics. In other words, these were the years when one of the most powerful pillars of our modern innovation and political systems was first erected.
Featured among well-known Silicon Valley innovators like Steve Jobs, Regis McKenna, Larry Ellison, and Don Valentine are Mike Markkula, the underappreciated chairman of Apple who owned one-third of the company; Bob Taylor, who kick-started the Arpanet and masterminded the personal computer; software entrepreneur Sandra Kurtzig, the first woman to take a technology company public; Bob Swanson, the cofounder of Genentech; Al Alcorn, the Atari engineer behind the first wildly successful video game; Fawn Alvarez, who rose from an assembler on a factory line to the executive suite; and Niels Reimers, the Stanford administrator who changed how university innovations reach the public. Together, these troublemakers rewrote the rules and invented the future.
商品描述(中文翻譯)
《麻煩製造者》講述了矽谷世代的豐富故事,這一世代在七年內啟動了五個主要的高科技產業,為今天以科技驅動的世界奠定了基礎。
在當今五家最有價值的公司都是高科技企業,且近一半的美國人表示無法離開手機的時代,《麻煩製造者》揭示了我們如何走到今天的未被告知的故事。這是一個關於七位傑出男女的引人入勝的故事,他們是1970年代和1980年代初期矽谷的先驅。這些人跨越世代、產業和公司,將技術從五角大廈的辦公室和大學實驗室帶給我們所有人。在這個過程中,他們改變了世界。
在《麻煩製造者》中,歷史學家萊斯利·柏林介紹了互聯網和微處理器誕生背後的人物和故事,以及蘋果、雅達利、基因科技、施樂PARC、ROLM、ASK,以及標誌性的風險投資公司紅杉資本和克萊納·珀金斯·考菲爾德與拜爾斯。在短短七年和三十五英里的距離內,五個主要產業——個人電腦、電子遊戲、生物技術、現代風險投資和先進半導體邏輯——相繼誕生。
在這些年中,第一個ARPANET傳輸進入了史丹佛大學的實驗室,該大學開始將教職員的創新授權給企業,矽谷的科技社群也開始動員,發展出在現代美國政治中至關重要的遊說力量和影響力。換句話說,這是我們現代創新和政治系統中最強大支柱之一首次建立的年份。
在知名的矽谷創新者中,如史蒂夫·喬布斯、瑞吉斯·麥肯納、拉里·艾里森和唐·瓦倫丁之外,還有邁克·馬克庫拉,這位被低估的蘋果董事長擁有公司三分之一的股份;鮑勃·泰勒,他啟動了ARPANET並策劃了個人電腦;軟體企業家桑德拉·庫爾茨格,第一位將科技公司上市的女性;基因科技的共同創辦人鮑勃·斯旺森;雅達利工程師阿爾·阿爾科恩,他是第一款成功電子遊戲的背後推手;從工廠組裝工晉升至高層的芳·阿爾瓦雷斯;以及改變大學創新如何接觸公眾的史丹佛管理者尼爾斯·雷默斯。這些麻煩製造者共同改寫了規則,創造了未來。