Troublemakers: Silicon Valley’s Coming of Age (麻煩製造者:矽谷的成長之路)

Leslie Berlin

  • 出版商: Simon & Schuster
  • 出版日期: 2017-11-07
  • 售價: $1,250
  • 貴賓價: 9.5$1,188
  • 語言: 英文
  • 頁數: 512
  • 裝訂: Hardcover
  • ISBN: 1451651503
  • ISBN-13: 9781451651508
  • 相關分類: Maker
  • 無法訂購

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商品描述

The richly told narrative of the Silicon Valley generation that launched five major high-tech industries in seven years, laying the foundation for today’s technology-driven world.

At a time when the five most valuable companies on the planet are high-tech firms and nearly half of Americans say they cannot live without their cell phones, Troublemakers reveals the untold story of how we got here. This is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together, they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so, they changed the world.

In Troublemakers, historian Leslie Berlin introduces the people and stories behind the birth of the Internet and the microprocessor, as well as Apple, Atari, Genentech, Xerox PARC, ROLM, ASK, and the iconic venture capital firms Sequoia Capital and Kleiner Perkins Caufield & Byers. In the space of only seven years and thirty-five miles, five major industries—personal computing, video games, biotechnology, modern venture capital, and advanced semiconductor logic—were born.

During these same years, the first ARPANET transmission came into a Stanford lab, the university began licensing faculty innovations to businesses, and the Silicon Valley tech community began mobilizing to develop the lobbying clout and influence that have become critical components of modern American politics. In other words, these were the years when one of the most powerful pillars of our modern innovation and political systems was first erected.

Featured among well-known Silicon Valley innovators like Steve Jobs, Regis McKenna, Larry Ellison, and Don Valentine are Mike Markkula, the underappreciated chairman of Apple who owned one-third of the company; Bob Taylor, who kick-started the Arpanet and masterminded the personal computer; software entrepreneur Sandra Kurtzig, the first woman to take a technology company public; Bob Swanson, the cofounder of Genentech; Al Alcorn, the Atari engineer behind the first wildly successful video game; Fawn Alvarez, who rose from an assembler on a factory line to the executive suite; and Niels Reimers, the Stanford administrator who changed how university innovations reach the public. Together, these troublemakers rewrote the rules and invented the future.

商品描述(中文翻譯)

這是一個生動的敘述,講述了矽谷世代在七年內創立五個主要高科技產業的故事,為今天這個以科技驅動的世界奠定了基礎。

在當今五家最有價值的公司都是高科技企業,且近一半的美國人表示無法離開手機的時候,《Troublemakers》揭示了我們如何走到今天的未被講述的故事。這是一個關於七位傑出男女的引人入勝的故事,他們是1970年代和1980年代初期矽谷的先驅。這些人跨越世代、產業和公司合作,將科技從五角大廈的辦公室和大學實驗室帶給我們所有人。這樣做的過程中,他們改變了世界。

在《Troublemakers》中,歷史學家Leslie Berlin介紹了互聯網和微處理器誕生背後的人物和故事,以及Apple、Atari、Genentech、Xerox PARC、ROLM、ASK和標誌性的風險投資公司Sequoia Capital和Kleiner Perkins Caufield & Byers。在短短七年和三十五英里的範圍內,五個主要產業——個人電腦、電子遊戲、生物技術、現代風險投資和先進半導體邏輯——相繼誕生。

在這些年中,第一個ARPANET傳輸進入了斯坦福大學的實驗室,該大學開始將教職員的創新授權給企業,而矽谷的科技社群也開始動員,發展出在現代美國政治中至關重要的遊說力量和影響力。換句話說,這些年是我們現代創新和政治體系中最強大支柱之一首次建立的時期。

在知名的矽谷創新者如Steve Jobs、Regis McKenna、Larry Ellison和Don Valentine之中,還有Mike Markkula,這位被低估的Apple董事長擁有公司三分之一的股份;Bob Taylor,他啟動了Arpanet並策劃了個人電腦;軟體企業家Sandra Kurtzig,第一位將科技公司上市的女性;Genentech的共同創辦人Bob Swanson;Atari的工程師Al Alcorn,他是第一款成功電子遊戲的背後推手;Fawn Alvarez,從工廠生產線的組裝工晉升至高層管理;以及Niels Reimers,這位改變大學創新如何接觸公眾的斯坦福管理者。這些麻煩製造者共同改寫了規則,創造了未來。