Managing Startups: Best Blog Posts (Paperback) (創業管理：最佳部落格文章)

Thomas Eisenmann

Managing Startups: Best Blog Posts (Paperback)

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商品描述

If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community.

You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and Ben Yoskovitz. They cover a wide range of topics essential to your startup’s success, including:

  • Management tasks: Engineering, product management, marketing, sales, and business development
  • Organizational issues: Cofounder tensions, recruiting, and career planning
  • Funding: The latest developments in capital markets that affect startups

Divided into 13 areas of focus, the book’s contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. And that’s just for starters.

商品描述(中文翻譯)

如果你想要關於創業的重要建議，這本書絕對是你的寶藏。哈佛商學院教授Tom Eisenmann每年都會整理許多科技創業管理部落格的精華文章，主要是為了幫助他的學生。這本書將他最新的收藏分享給更廣大的創業者社群。

書中收錄了來自成功創業家和風險投資家的72篇文章，包括Fred Wilson、Steve Blank、Ash Maurya、Joel Spolsky和Ben Yoskovitz等人的作品。這些文章涵蓋了對於你的創業成功至關重要的各種主題，包括：

- 管理任務：工程、產品管理、行銷、銷售和業務拓展
- 組織問題：共同創辦人的緊張關係、招聘和職業規劃
- 資金：影響創業公司的最新資本市場發展

書中分為13個焦點領域，作者們探討了你運營創業公司所需的指標，討論了硬體的精益原型技術，指出了昂貴的外包錯誤，提供了有關用戶獲取的實用技巧，提供了品牌建立的指南，並解釋了一群天使投資者通常會扮演不同角色。這只是開始而已。

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