Lean Customer Development: Building Products Your Customers Will Buy (Hardcover)

Cindy Alvarez

Lean Customer Development: Building Products Your Customers Will Buy (Hardcover)

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商品描述

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

  • Validate or invalidate your hypothesis by talking to the right people
  • Learn how to conduct successful customer interviews play-by-play
  • Detect a customer’s behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products

商品描述(中文翻譯)

如何開發真正有人使用和購買的產品？這本實用指南將向您展示如何通過客戶開發研究來驗證產品和公司的想法，以免浪費數月和數百萬美元在沒有人需要或想要的產品或服務上。

通過結合開放式訪談和快速靈活的研究技巧，您將學習潛在客戶的行為方式、他們需要解決的問題以及什麼讓他們感到沮喪和愉悅。這些洞察力可能會動搖您的假設，但它們將幫助您達到啟發真正優秀產品的「啊哈！」時刻。

本書將教您以下內容：
- 通過與合適的人交談來驗證或否定您的假設
- 學習如何進行成功的客戶訪談，一步一步地進行
- 檢測客戶的行為、痛點和限制
- 將訪談洞察力轉化為最小可行產品，以驗證客戶會使用和購買的產品
- 適應大公司、保守行業和現有產品的客戶開發策略

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