Lean Analytics: Use Data to Build a Better Startup Faster (Hardcover)
暫譯: 精益分析：利用數據更快地建立更好的創業公司 (精裝版)
Alistair Croll, Benjamin Yoskovitz
- 出版商: O'Reilly
- 出版日期: 2013-04-16
- 售價: $1,590
- 貴賓價: 9.5 折 $1,511
- 語言: 英文
- 頁數: 436
- 裝訂: Hardcover
- ISBN: 1449335675
- ISBN-13: 9781449335670
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相關分類:
大數據 Big-data、Data Science
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相關翻譯:
精益數據分析 珍藏版 (簡中版)
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其他版本:
Lean Analytics: Use Data to Build a Better Startup Faster
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商品描述
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.
Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead--and the discipline to know when to change course.
Written by Alistair Croll (Coradiant, CloudOps, Startupfest) and Ben Yoskovitz (Year One Labs, GoInstant), the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.
商品描述(中文翻譯)
馬克·安德森曾說過：「不存在的市場不在乎你有多聰明。」無論你是試圖顛覆行業的創業者，還是試圖從內部引發變革的內部創業者，你最大的風險就是建立一些沒有人想要的東西。
精實分析（Lean Analytics）可以提供幫助。透過在成長過程中進行測量和分析，你可以驗證問題是否真實，找到合適的客戶，並決定該建造什麼、如何獲利以及如何宣傳。專注於對你的業務目前最重要的指標（One Metric That Matters）能讓你獲得前進所需的焦點，以及知道何時需要改變方向的紀律。
本書由阿利斯泰爾·克羅爾（Alistair Croll，Coradiant、CloudOps、Startupfest）和本·約斯科維茨（Ben Yoskovitz，Year One Labs、GoInstant）撰寫，提供了將你的創業公司從初始想法推向產品/市場契合及更高階段的實用、經過驗證的步驟。本書包含超過30個案例研究，並基於對超過一百位創始人和投資者進行一年的訪談，是精實創業實踐者的寶貴實用指南。
