Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) (Paperback) (隨時隨地的機器對機器行銷 (M3) 透過匿名廣告應用程式 (A5))

Jesus Mena

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) (Paperback)
  • 出版商: Auerbach Publication
  • 出版日期: 2012-05-02
  • 售價: $2,250
  • 貴賓價: 9.5 折 $2,138
  • 語言: 英文
  • 頁數: 436
  • 裝訂: Paperback
  • ISBN: 143988191X
  • ISBN-13: 9781439881910
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨 (庫存=1)

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商品描述

In today’s wireless environment, marketing is more frequently occurring at the server-to-device level—with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer’s device activities and behavioral patterns.

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book is organized into four sections:

  1. Why – Discusses the interactive environments and explains how M3 can be deployed
  2. How – Describes which technologies and solution providers can be used for executing M3
  3. Checklists – Contains lists of techniques, strategies, technologies, and solution providers for M3
  4. Case Studies – Illustrates M3 and A5 implementations in companies across various industries

Providing wide-ranging coverage that touches on data mining, the web, social media, marketing, and mobile communications, the book’s case studies show how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin’ Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR just to name a few. These case studies provide you with the real-world insight needed to market effectively and profitably well into the future.

Each company, network, and resource mentioned in the book can be accessed through the hundreds of links included on the book’s companion site: www.jesusmena.com

商品描述(中文翻譯)

在今天的無線環境中，行銷更常發生在從筆記型電腦、手機到電視或汽車等各種裝置的伺服器到裝置層級。在這個即時數位市場中，收入、婚姻狀況和年齡等人類屬性並不是建模消費者行為最可靠的屬性。一種更有效的方法是監控和建模消費者的裝置活動和行為模式。

《機器對機器行銷（M3）通過匿名廣告應用程式隨時隨地（A5）》探討了正在塑造下一代移動廣告的技術、軟體、網路、機制、技巧和解決方案提供者。討論了組成網路的互動環境，並解釋了如何部署機器對機器行銷（M3）和匿名廣告應用程式隨時隨地（A5）。本書分為四個部分：

1. 「為什麼」- 討論了互動環境並解釋了如何部署M3。
2. 「如何」- 描述了可以用於執行M3的技術和解決方案提供者。
3. 「檢查清單」- 包含了M3的技巧、策略、技術和解決方案提供者的清單。
4. 「案例研究」- 介紹了各行業公司中M3和A5的實施案例。

本書涵蓋了數據挖掘、網路、社交媒體、行銷和移動通訊等廣泛範疇，案例研究展示了M3和A5在JP Morgan Chase、Hyundai、Dunkin' Donuts、New York Life、Twitter、Best Buy、JetBlue、IKEA、Urban Outfitters、JC Penney、Sony、eHarmony和NASCAR等公司的實施情況。這些案例研究為您提供了在未來有效且有利可圖地進行行銷所需的實際見解。

本書提供了數百個連結，可以訪問書的附屬網站www.jesusmena.com中提到的每個公司、網路和資源。

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