The Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial Computing

Emrich, Tom

The Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial Computing
  • 出版商: Wiley
  • 出版日期: 2024-11-27
  • 售價: $1,210
  • 貴賓價: 9.5 折 $1,150
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1394262566
  • ISBN-13: 9781394262564
  • 相關分類: VR/AR

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商品描述

Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales

Ready to revolutionize your business? The Next Dimension, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage 'Generation AR, ' and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results.

What's Inside? Game-Changing Benefits:

  • Spatial Computing 101: Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business.
  • Your 3D Wakeup Call: Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints.
  • Marketing in an Augmented World: Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3.
  • Advertising in the Next Dimension: Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses.
  • Selling with Spatial Computing: Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience.


Why The Next Dimension is Your Must-Have Guide:

  • Groundbreaking Insights: Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone.
  • Real-World Success Stories: Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase.
  • Actionable Roadmaps: Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations.
  • Future-Proof Your Career: Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape.

The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology.

Bonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with 'The Next Dimension Book GPT.'

商品描述(中文翻譯)

您的指南，幫助您透過空間計算轉型業務，並展示增強現實在行銷、廣告和銷售中的實際案例和證據。

準備好徹底改變您的業務了嗎？Tom Emrich 的《The Next Dimension》探討了增強現實（AR）的力量，如何推動您的業務策略進入下一波計算浪潮。了解 AR 如何重塑數位環境，打造全新的行銷組合，並將零售演變為全新的消費者體驗。獲得有關如何在行銷漏斗中實現 AR 成功的寶貴見解，啟動並吸引「AR 世代」，並透過與消費者共同創造的沉浸式活動超越傳統廣告。這本指南提供來自 LEGO、BMW、Walmart、Gucci、Diageo 等品牌的真實案例，讓您掌握使用 AR 技術以獲得即時且具影響力的結果所需的一切。

內含什麼？顛覆性的好處：

- 空間計算 101：了解計算的未來。理解空間計算如何改變我們與科技的關係，並揭示它為您的業務提供的新機會。
- 您的 3D 警示：學會通過擁抱 3D 來空間化您的業務。發現最新的消費者設備，並制定一個最大化您在消費者接觸點上投資的 3D 策略。
- 在增強現實的世界中行銷：探索品牌如何將 AR 無縫整合進他們的行銷組合。深入了解常見的行動 AR 使用案例，看看品牌先驅如何使用 Apple Vision Pro 和 Meta Quest 3 等混合現實頭戴裝置進行行銷。
- 在下一維度中廣告：擺脫傳統的橫幅廣告，使用沉浸式 AR 活動。學習如何數位化印刷和戶外廣告，並瞥見未來智能眼鏡的機會。
- 使用空間計算進行銷售：將電子商務革命化為 AR 商務，將展示間帶給顧客，讓線上購物感覺更具實體感。利用 AR 將購物之旅變成難忘的體驗。

為什麼《The Next Dimension》是您必備的指南：

- 突破性的見解：Tom Emrich 將尖端科技簡化，分解為簡單且可行的步驟，使 AR 對每個人都變得可及且令人興奮。
- 真實世界的成功故事：沉浸於來自 Meta、Snap、TikTok、Niantic 等開創性品牌的啟發性案例研究中。這些案例包括數據點，展示 AR 如何從認知到購買實現成果。
- 可行的路線圖：獲得詳細且實用的指導，幫助您有效整合 AR，涵蓋從創新行銷策略到測量考量的所有內容。
- 為您的職業生涯未來做好準備：提升您的知識，獲得靈感，了解如何制定以 AR 為中心的策略，以在這個不斷演變的科技環境中保持領先。

《The Next Dimension》不僅僅是一本書；它是您開啟數位邊界的鑰匙。成為空間計算的倡導者，幫助自己和您的業務走在這項技術的最前沿。

書籍擁有者的獎勵：這本書是 AR 啟動的。透過 EyeJack 創建的 WebAR 體驗讓封面活過來。此外，與 AI 交談，了解這本書的內容，使用「The Next Dimension Book GPT」。

作者簡介

TOM EMRICH has over 15 years of experience in spatial computing as a journalist, investor, and product leader. Sometimes called the "man from the future," Tom is recognized as a pioneer in augmented reality, virtual reality, and wearable technology. His opinions on this space have been featured in CNN, BBC, Forbes, and The New York Times.

作者簡介(中文翻譯)

TOM EMRICH 在空間計算領域擁有超過 15 年的經驗，擔任過記者、投資者和產品領導者。有時被稱為「來自未來的人」，Tom 被認為是擴增實境、虛擬實境和可穿戴技術的先驅。他對這個領域的看法曾在 CNN、BBC、《福布斯》和《紐約時報》中被報導。

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