Contemporary Strategy Analysis, 12/e (Paperback)【內含Access Code,經刮除不受退】
暫譯: 當代策略分析，第12版（平裝本）【內含存取碼，經刮除不受退】

Robert M. Grant

Contemporary Strategy Analysis, 12/e (Paperback)【內含Access Code,經刮除不受退】
  • 出版商: Wiley
  • 出版日期: 2024-11-01
  • 定價: $1,680
  • 售價: 9.8 折 $1,646
  • 語言: 英文
  • 頁數: 512
  • ISBN: 1394251599
  • ISBN-13: 9781394251599

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商品描述

本書序言

●Consideration of the implications of profound uncertainty for strategy formulation and the role of theorizing as a basis for initiating breakthrough strategies
●Up-to-date coverage of business ecosystems, particularly in supporting innovative business models
●Expanded discussion of network externalities and the potential for platforms to exploit network effects in digital markets
●Exploration of the implications of artificial intelligence (AI) for strategic decision making and the future role of managers
●New material on the impact of environmental, social, and governance (ESG) issues in strategy and the challenges to business of an increasingly polarized political landscape
●New case studies of SpaceX, Nvidia, and Amazon
●Updated cases on Netflix v. Disney, Manchester City FC, Zara, Starbucks, Kering v. LVMH, Alphabet, and Haier

本書特色

●Provides a practical, student-friendly approach to strategy analysis with a focus on the fundamentals of value creation
●Offers a thorough introduction to the tools of strategy analysis, including goals, values, performance, industry analysis, and competitive analysis
●Explains the key components of business strategy, such as industry evolution, vertical integration, diversification, and the sources and dimensions of competitive advantage
●Discusses technology industries, new business models, and the management of innovation
●Supported by a companion website with an extensive range of instructor resources and an enhanced e-book

商品描述(中文翻譯)

本書序言

●考量深刻不確定性對策略制定的影響，以及理論化作為啟動突破性策略的基礎的角色

●最新的商業生態系統涵蓋，特別是在支持創新商業模式方面

●擴展對網路外部性及平台在數位市場中利用網路效應潛力的討論

●探索人工智慧（AI）對策略決策的影響及未來經理人的角色

●有關環境、社會及治理（ESG）議題在策略中的影響及日益兩極化的政治環境對商業的挑戰的新材料

●新的案例研究：SpaceX、Nvidia 和 Amazon

●更新的案例：Netflix 诉 Disney、曼城足球俱樂部、Zara、Starbucks、Kering 诉 LVMH、Alphabet 和 Haier

本書特色

●提供實用且適合學生的策略分析方法，重點在於價值創造的基本原則

●徹底介紹策略分析的工具，包括目標、價值、績效、產業分析和競爭分析

●解釋商業策略的關鍵組成部分，如產業演變、垂直整合、多元化及競爭優勢的來源和維度

●討論科技產業、新商業模式及創新管理

●附有伴隨網站，提供廣泛的教學資源及增強版電子書

作者簡介

ROBERT M. GRANT is Emeritus Professor of Strategic Management at Bocconi University, Italy. He has taught business strategy at Georgetown University, London Business School, UCLA, Insead, and California Polytechnic. He is known for his work on resource-based and knowledge-based approaches to strategy formulation. Grant has worked with leading international companies such as Kraft Foods, American Express, BP, Zurich Financial Services, Eni, and Lockheed Martin.

作者簡介(中文翻譯)

羅伯特·M·格蘭特是義大利博科尼大學的戰略管理名譽教授。他曾在喬治城大學、倫敦商學院、加州大學洛杉磯分校、歐洲工商管理學院（Insead）和加州理工學院教授商業策略。他以資源基礎和知識基礎的策略制定方法而聞名。格蘭特曾與多家國際知名公司合作，包括卡夫食品、美国运通、BP、蘇黎世金融服務、埃尼（Eni）和洛克希德·馬丁（Lockheed Martin）。

目錄大綱

PART I INTRODUCTION 
1 The Concept of Strategy 
PART II THE TOOLS OF STRATEGY ANALYSIS 
2 Goals, Values, and Performance 
3 Industry Analysis: The Fundamentals 
4 Industry Analysis: Dynamics of Industry and Competition 
5 Analyzing Resources and Capabilities 
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 
PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 
7 The Sources and Dimensions of Competitive Advantage
8 Industry Evolution and Strategic Change 
9 Technology-Based Industries and the Management of Innovation 
PART IV CORPORATE STRATEGY
10 Vertical Integration and the Scope of the Firm
11 Global Strategy and the Multinational Corporation
12 Diversification Strategy
13 Implementing Corporate Strategy: Managing the Multibusiness Firm
Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances
14 Current Trends in Strategic Management
CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, TWELFTH EDITION

目錄大綱(中文翻譯)

PART I INTRODUCTION 

1 The Concept of Strategy 

PART II THE TOOLS OF STRATEGY ANALYSIS 

2 Goals, Values, and Performance 

3 Industry Analysis: The Fundamentals 

4 Industry Analysis: Dynamics of Industry and Competition 

5 Analyzing Resources and Capabilities 

6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 

PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 

7 The Sources and Dimensions of Competitive Advantage

8 Industry Evolution and Strategic Change 

9 Technology-Based Industries and the Management of Innovation 

PART IV CORPORATE STRATEGY

10 Vertical Integration and the Scope of the Firm

11 Global Strategy and the Multinational Corporation

12 Diversification Strategy

13 Implementing Corporate Strategy: Managing the Multibusiness Firm

Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances

14 Current Trends in Strategic Management

CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, TWELFTH EDITION

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