商品描述
The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore, and China. This model puts the entrepreneurial and operational aspects of marketing at the center of the action. You'll explore how to marry the twin capabilities of innovation and incremental improvement into a single, workable whole. You'll also discover what it means to employ "technology for humanity" and to combine marketing and finance into an integrated, cooperative unit.
商品描述(中文翻譯)
傳統行銷方法已不再有效的無可爭辯的事實。為了幫助我們超越現狀，《Reimagining Operational Excellence》採用了全新的 Omnihouse 模型，並提供來自韓國、印度、日本、新加坡和中國的世界級範例。這個模型將行銷的創業和運營方面置於行動的中心。您將探索如何將創新和漸進改進這兩種能力結合成一個可行的整體。您還將發現「為人類而技術」的意義，以及如何將行銷和財務結合成一個整合的合作單位。
作者簡介
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg Graduate School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past forty years. Kotler is the recipient of awards and honorary degrees from schools all over the world. His books have been translated into twenty-five languages.
HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, and the pioneer and leader of a marketing consulting and research firm in Indonesia. He is the founder of the World Marketing Forum (WMF) and the Asia Marketing Federation (AMF), one of the "50 Gurus Who Have Shaped The Future of Marketing" according to The Chartered Institute of Marketing, United Kingdom (CIM-UK), and coauthor with Kotler of several books, including Entrepreneurial Marketing, Marketing 5.0, and Marketing 6.0.
JACKY MUSSRY is the Deputy Chairman of MCorp and CEO at MarkPlus Institute. He has around 27 years of consulting experience spanning multiple industries in Indonesia. He regularly lectures on marketing and strategy related subjects at universities in Indonesia.
作者簡介(中文翻譯)
PHILIP KOTLER 是西北大學凱洛格管理研究所的 S.C. Johnson & Son 傑出教授（名譽），也是全球行銷領域的權威之一。他的著作在過去四十年中定義了全球的行銷。Kotler 獲得了來自世界各地學校的獎項和榮譽學位。他的書籍已被翻譯成二十五種語言。
HERMAWAN KARTAJAYA 是 MCorp 的創辦人及董事長，也是印尼行銷諮詢和研究公司的先驅與領導者。他是世界行銷論壇（WMF）和亞洲行銷聯盟（AMF）的創辦人，根據英國特許行銷學會（CIM-UK）的評選，他被列為「塑造行銷未來的 50 位大師」之一，並與 Kotler 共同撰寫了多本書籍，包括《Entrepreneurial Marketing》、《Marketing 5.0》和《Marketing 6.0》。
JACKY MUSSRY 是 MCorp 的副董事長及 MarkPlus Institute 的執行長。他在印尼擁有約 27 年的諮詢經驗，涵蓋多個行業。他定期在印尼的各大學講授行銷和策略相關的課程。
