Virtual Natives: How a New Generation Is Revolutionizing the Future of Work, Play, and Culture
暫譯: 虛擬原住民：新一代如何革新工作、娛樂與文化的未來
Henry, Catherine D., Shannon, Leslie
- 出版商: Wiley
- 出版日期: 2023-09-13
- 售價: $1,120
- 貴賓價: 9.5 折 $1,064
- 語言: 英文
- 頁數: 304
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1394171358
- ISBN-13: 9781394171354
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相關分類:
行銷/網路行銷 Marketing
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相關主題
商品描述
The eclipse of Digital Natives and the dawn of virtual culture--how Gen A, Z are radically redefining the future of work, play, economics, and social life.
We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.
In this book, we explore:
- How Virtual Natives are deploying the new technologies driving the virtualized world
- How relationships and work habits are being virtualized
- Identify ten main Virtual Native-led behaviors that are upending work and culture
- How Virtual Natives are evolving their expertise into a full-blown economy
This is nothing short of a cultural revolution. Virtual Natives are the driving force behind a seismic change that is redefining the world through technology and virtual worlds: this book tells you how they are navigating everything from AI to Augmented and virtual reality, gaming, blockchain and Web3 in easy, accessible language.
To understand the future, read Virtual Natives.
商品描述(中文翻譯)
**數位原住民的消逝與虛擬文化的曙光——世代A和Z如何徹底重新定義工作、娛樂、經濟和社交生活的未來。**
我們正生活在歷史上最令人興奮、困惑且強大的社會時刻之一，即從數位時代轉向虛擬時代。這一轉變是由技術驅動的，而引領這一變革的人正是最了解這些技術的虛擬原住民。本書將介紹虛擬原住民的群體和心態，解讀他們的社會文化和經濟經歷，並剖析他們對希望吸引、行銷或雇用他們的公司的期望。
在本書中，我們探討：
- 虛擬原住民如何運用推動虛擬世界的新技術
- 關係和工作習慣如何被虛擬化
- 確認十種主要的虛擬原住民主導行為，這些行為正在顛覆工作和文化
- 虛擬原住民如何將他們的專業知識演變為一個完整的經濟體
這無疑是一場文化革命。虛擬原住民是重新定義世界的技術和虛擬世界背後的驅動力：本書告訴你他們如何在人工智慧、擴增實境和虛擬實境、遊戲、區塊鏈和Web3等領域中輕鬆而易於理解地導航。
*要理解未來，請閱讀《虛擬原住民》。*
作者簡介
CATHERINE D. HENRY is a US-based futurist and corporate strategist advising some of the world's largest brands on how technology is disrupting business, media, entertainment, and culture, and how to transition to a 3D web. A specialist in frontier technologies with 20 years as a global institutional advisor, she is a leading African-American female in technology and an engaging keynote speaker who holds an MBA in marketing, an MA in economics and speaks five languages. She has been recognized by Campaign and Ad Age magazines as a leader in Web3 advertising and media (2023).
LESLIE SHANNON is a Silicon Valley-based futurist and corporate advisor focusing on connectivity-related tech disruptions and opportunities, including robotics, drones, visual analytics, cloud gaming, AR, and VR. She is the author of Interconnected Realities.
作者簡介(中文翻譯)
CATHERINE D. HENRY 是一位位於美國的未來學家和企業策略顧問，為全球一些最大的品牌提供建議，幫助他們了解科技如何顛覆商業、媒體、娛樂和文化，以及如何過渡到3D網路。她專注於前沿科技，擁有20年的全球機構顧問經驗，是科技領域的領先非裔美國女性，並且是一位引人入勝的主題演講者，擁有市場營銷的MBA學位和經濟學的碩士學位，能說五種語言。她曾被Campaign和Ad Age雜誌評選為Web3廣告和媒體的領導者（2023年）。
LESLIE SHANNON 是一位位於矽谷的未來學家和企業顧問，專注於與連接相關的科技顛覆和機會，包括機器人技術、無人機、視覺分析、雲端遊戲、擴增實境（AR）和虛擬實境（VR）。她是Interconnected Realities的作者。
