Investor Relations: Principles and International Best Practices in Financial Communications (投資者關係：金融傳播的原則與國際最佳實踐)
Guimard, Anne
- 出版商: Palgrave MacMillan
- 出版日期: 2013-01-01
- 售價: $2,750
- 貴賓價: 9.5 折 $2,613
- 語言: 英文
- 頁數: 221
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1349463809
- ISBN-13: 9781349463800
-
相關分類:
企業資源規劃 Erp、投資理財 Investment、Information-management
下單後立即進貨 (約1週~2週)
相關主題
商品描述
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
作者簡介
Anne Guimard is President of FINEO Investor Relations Advisors, a global Investor Relations strategy consulting firm founded in 1999. A Certified Financial Analyst with a PhD in International Finance and former Chief Investor Relations Officer at multi-listed companies, she has extensive experience in research, M&A and corporate finance at leading investment banks. She has developed FINEO's School of Investor Relations' training courses and is a regular speaker at major conferences globally.
