Thriving as a Minority-Owned Business in Corporate America: Building a Pathway to Success for Minority Entrepreneurs
暫譯: 在美國企業界作為少數族裔擁有企業的成功之道：為少數族裔企業家打造成功的途徑

Cunningham, William

Thriving as a Minority-Owned Business in Corporate America: Building a Pathway to Success for Minority Entrepreneurs
  • 出版商: Apress
  • 出版日期: 2022-01-08
  • 售價: $980
  • 貴賓價: 9.5 折 $931
  • 語言: 英文
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1484272390
  • ISBN-13: 9781484272398

    • 海外代購書籍(需單獨結帳)

商品描述

The dramatic increase in minority- and female-owned companies continues to transform the business world while setting standards for those who follow. Thriving as a Minority-Owned Business in Corporate America offers you a comprehensive guide to current practical knowledge of minority business development, from grants and loans to market building. This book demonstrates how you can use specific laws, institutions, and new technologies to set up and steer your business to success.

Expert coverage includes both established and underused resources at the federal, state, and local levels dedicated to minority business expansion. You will learn how to tap resources made available by such government programs as the Minority Business Development Agency (MBDA) and the Offices of Minority and Women Inclusion (OMWI). Non-governmental funding sources (e.g., banks, credit unions, venture capital) are also examined in depth, with sound advice on approaching each.

The author explores the critical role of social media in leveling the playing field, spotlighting minority/female business-related sites and strategies for leveraging your online presence. And he provides real-world guidance on business certifications, tax breaks, credit issues, and more.

Whether you're in start-up or expansion mode, after reading this book, you will have the know-how needed to seize the opportunity and succeed with your enterprise.

What You Will Learn

  • Discover unused and unrecognized resources at the federal, state, and local level set up specifically for minority business
  • See the difference between banks, thrifts, credit unions, angel investors, and venture capital, and how to approach each
  • Use social media in support of minority business development goals
  • Examine social media sites and trends: current and relevant minority business related social media sites and trends

Who This Book is ForAnyone: Asian, Hispanic, women, Black or White who wants authentic, impactful information on creating or supporting minority-owned businesses.

商品描述(中文翻譯)

少數族裔和女性擁有的公司數量急劇增加，持續改變商業世界，並為後來者樹立標準。《在美國企業中作為少數族裔擁有的企業蓬勃發展》為您提供了關於少數族裔商業發展的全面指南，涵蓋從補助金和貸款到市場建設的實用知識。本書展示了如何利用特定的法律、機構和新技術來建立和引導您的業務走向成功。

專家涵蓋了聯邦、州和地方層面上專門用於少數族裔商業擴展的既有資源和未被充分利用的資源。您將學習如何利用少數族裔商業發展局（Minority Business Development Agency, MBDA）和少數族裔及女性包容辦公室（Offices of Minority and Women Inclusion, OMWI）等政府計劃提供的資源。非政府資金來源（例如，銀行、信用合作社、風險投資）也將深入探討，並提供針對每種資源的有效建議。

作者探討了社交媒體在平衡競爭環境中的關鍵角色，突顯與少數族裔/女性商業相關的網站和利用您的在線存在的策略。他還提供了有關商業認證、稅收減免、信用問題等的現實指導。

無論您是在創業還是擴展階段，閱讀本書後，您將擁有抓住機會並成功經營企業所需的知識。

您將學到的內容：
- 發現專門為少數族裔商業設立的聯邦、州和地方層面上未被使用和未被認可的資源
- 了解銀行、儲蓄機構、信用合作社、天使投資者和風險投資之間的區別，以及如何接觸每一種資源
- 利用社交媒體支持少數族裔商業發展目標
- 檢視社交媒體網站和趨勢：當前和相關的少數族裔商業相關社交媒體網站和趨勢

本書適合任何人：亞洲人、西班牙裔、女性、黑人或白人，想要獲得有關創建或支持少數族裔擁有企業的真實且有影響力的信息。

作者簡介

William Michael Cunningham is an economist, investment advisor, researcher, and social investing policy analyst. Cunningham researches, evaluates, develops, and creates specific socially responsible investments.
He is founder of Creative Investment Research, Inc., MinorityBank, DiversityFund, and MinorityFinance. Mr. Cunningham is the author of The JOBS Act: Crowdfunding for Small Businesses and Startups, published by Apress. Cunningham has given keynote economic forecasting talks before the Texas Association of Black Chambers of Commerce, the Denton, Dallas and Houston Black Chambers of Commerce. He spoke at Northwestern University's Kellogg School of Management, at the Harvard Business School and at the Wharton School of Business DC Innovation Summit. He has given talks on social investing in Finland, Switzerland, England, and Germany.
He regularly contributes to The American Banker Newspaper, Black Enterprise Magazine, and Morning Consult. As a strong advocate for the integration of human values in finance, he develops new ways to combine social values and investing.
Cunningham has been involved in the provision of online resources to small businesses for over fifteen years, posting his first website in 1995. In 2002, he created a proposal for an early version of crowdfunding. Cunningham graduated from Howard University with a BA in Economics. He is a graduate of the University of Chicago Booth School of Business, where he earned his Master of Business Administration degree. He also holds a masters in economics from the University of Chicago.

作者簡介(中文翻譯)

威廉·邁克爾·坎寧漢（William Michael Cunningham）是一位經濟學家、投資顧問、研究員及社會投資政策分析師。坎寧漢研究、評估、開發並創造特定的社會責任投資。他是創意投資研究公司（Creative Investment Research, Inc.）、少數族裔銀行（MinorityBank）、多元基金（DiversityFund）和少數族裔金融（MinorityFinance）的創始人。坎寧漢先生是《JOBS法案：小型企業和初創公司的群眾募資》（The JOBS Act: Crowdfunding for Small Businesses and Startups）的作者，該書由Apress出版。坎寧漢曾在德克薩斯州黑人商會協會、登頓、達拉斯和休士頓黑人商會發表過主題演講。他在西北大學凱洛格管理學院、哈佛商學院及沃頓商學院的華盛頓創新峰會上發表過演講。他在芬蘭、瑞士、英國和德國就社會投資進行過演講。

他定期為《美國銀行家報》（The American Banker Newspaper）、《黑人企業雜誌》（Black Enterprise Magazine）和《晨間諮詢》（Morning Consult）撰稿。作為人類價值觀融入金融的強烈倡導者，他開發了將社會價值與投資結合的新方法。

坎寧漢在為小型企業提供線上資源方面已有超過十五年的經驗，並於1995年發布了他的第一個網站。2002年，他為早期的群眾募資版本創建了一個提案。坎寧漢畢業於霍華德大學，獲得經濟學學士學位。他是芝加哥大學布斯商學院的畢業生，獲得工商管理碩士學位。他還擁有芝加哥大學的經濟學碩士學位。

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