Multimedia Learning, 3/e (Paperback)

Mayer, Richard E.

  • 出版商: Cambridge
  • 出版日期: 2020-07-09
  • 售價: $1,980
  • 貴賓價: 9.8$1,940
  • 語言: 英文
  • 頁數: 450
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1316638081
  • ISBN-13: 9781316638088
  • 立即出貨 (庫存=1)

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商品描述

Advances in computer graphic technologies have inspired new efforts to understand the potential of multimedia instruction as a means of promoting human learning. In Multimedia Learning, Third Edition, Richard E. Mayer takes an evidence-based approach to improving education using well-designed multimedia instruction. He reviews 15 principles of multimedia instructional design that are based on more than 200 experimental research studies and grounded in a cognitive theory of how people learn from words and graphics. The result is the latest instalment of what Mayer calls the Cognitive Theory of Multimedia Learning, a theory introduced in previous editions of Multimedia Learning and in The Cambridge Handbook of Multimedia Learning, Second Edition. This edition provides an up-to-date and systematic summary of research studies on multimedia learning, supplemented with complementary evidence from around the globe. It is well-suited to graduate and undergraduate courses in psychology, education, computer science, communication, instructional design, and game design.

商品描述(中文翻譯)

電腦圖形技術的進步激發了對多媒體教學潛力的新探索,以促進人類學習。在《多媒體學習》第三版中,Richard E. Mayer採用基於證據的方法,通過設計良好的多媒體教學來改善教育。他回顧了15個多媒體教學設計原則,這些原則基於200多個實驗研究,並以人們如何從文字和圖形中學習的認知理論為基礎。結果是Mayer所稱的《多媒體學習的認知理論》的最新一部分,這一理論在以前的《多媒體學習》版本和《劍橋多媒體學習手冊》第二版中已經介紹過。本版提供了一個最新且系統的多媒體學習研究摘要,並補充了來自全球各地的相關證據。它非常適合心理學、教育、計算機科學、傳播、教學設計和遊戲設計的研究生和本科課程使用。