Multimedia Learning, 3/e (Paperback)
暫譯: 多媒體學習(第三版)

Mayer, Richard E.

  • 出版商: Cambridge
  • 出版日期: 2020-08-13
  • 售價: $2,010
  • 貴賓價: 9.5$1,910
  • 語言: 英文
  • 頁數: 450
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1316638081
  • ISBN-13: 9781316638088
  • 立即出貨 (庫存=1)

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商品描述

Advances in computer graphic technologies have inspired new efforts to understand the potential of multimedia instruction as a means of promoting human learning. In Multimedia Learning, Third Edition, Richard E. Mayer takes an evidence-based approach to improving education using well-designed multimedia instruction. He reviews 15 principles of multimedia instructional design that are based on more than 200 experimental research studies and grounded in a cognitive theory of how people learn from words and graphics. The result is the latest instalment of what Mayer calls the Cognitive Theory of Multimedia Learning, a theory introduced in previous editions of Multimedia Learning and in The Cambridge Handbook of Multimedia Learning, Second Edition. This edition provides an up-to-date and systematic summary of research studies on multimedia learning, supplemented with complementary evidence from around the globe. It is well-suited to graduate and undergraduate courses in psychology, education, computer science, communication, instructional design, and game design.

商品描述(中文翻譯)

電腦圖形技術的進步激發了對多媒體教學潛力的新探索,作為促進人類學習的一種手段。在《多媒體學習》第三版中,Richard E. Mayer 採取基於證據的方法來改善教育,使用精心設計的多媒體教學。他回顧了15項基於超過200項實驗研究的多媒體教學設計原則,並根植於人們如何從文字和圖形中學習的認知理論。最終,這是Mayer所稱的多媒體學習認知理論的最新版本,該理論在《多媒體學習》的前幾版以及《劍橋多媒體學習手冊》第二版中有所介紹。本版提供了有關多媒體學習的最新和系統的研究總結,並補充了來自全球的相關證據。它非常適合心理學、教育學、計算機科學、傳播學、教學設計和遊戲設計的研究生和本科課程。