Modern Management Concepts and Skills, 15/e (Paperback) (現代管理概念與技能，第15版（平裝本）)

Samuel C CertoS , Trevis Certo

Modern Management Concepts and Skills, 15/e (Paperback)

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商品描述

Description

For courses in management.

 

Concepts and skills for the successful manager

Modern Management: Concepts and Skills takes a unique approach that helps students develop a specific management skill in each chapter. Organized around the functions of planning, organizing, influencing, and controlling, the content specifically focuses on how students can be more strategic and more creative, work as team members, become successful leaders, and more. The chapters are designed to build these skills, and others, to fulfill the core objective: To help students both obtain employment and flourish in the workplace. The 15th Edition contains new case studies and examples to reflect the most recent research and developments in this field, as well as updated information. 

 

MyLab™ Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Reach every student by pairing this text with MyLab Management

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

商品描述(中文翻譯)

描述

適用於管理課程。

 

成功經理所需的概念和技能

現代管理：概念和技能採用獨特的方法，幫助學生在每個章節中發展特定的管理技能。內容圍繞著計劃、組織、影響和控制的功能組織，特別關注學生如何更具策略性和創造力，作為團隊成員工作，成為成功的領導者等。這些章節旨在培養這些技能，以實現核心目標：幫助學生獲得就業並在職場上蓬勃發展。第15版包含新的案例研究和例子，以反映該領域最新的研究和發展，以及更新的信息。

 

不包含MyLab™管理。學生，如果MyLab管理是課程的推薦/必修組件，請向您的教師索取正確的ISBN號碼。只有在教師要求時才應購買MyLab管理。教師，請聯繫您的Pearson代表獲取更多信息。

 

通過將此教材與MyLab管理配對，覆蓋每位學生

MyLab™是一個教學和學習平台，使您能夠覆蓋每位學生。通過結合可信的作者內容與數字工具和靈活的平台，MyLab個性化學習體驗，提高每位學生的學習成果。

目錄大綱

PART I: INTRODUCTION TO MODERN MANAGEMENT

1. Introducing Modern Management: Concepts and Skills

2. Management and Entrepreneurship: Handling Start-Ups and New Ventures

 

PART II: MODERN MANAGEMENT CHALLENGES

3. Society, Ethics and Sustainability

4. Management and Diversity

5. Managing in the Global Arena

6. Creativity and Innovation

 

PART III: PLANNING

7. Plans and Planning Tools

8. Making Decisions

9. Strategic Planning: Strategies, Tactics, and Competitive Dynamics

 

PART IV: ORGANIZING

10. Fundamentals of Organizing

11. Responsibility, Authority, and Delegation

12. Human Resource Management

13. Changing Organizations: Stress, Conflict, and Virtuality

 

PART V: INFLUENCING

14. Influencing and Communication

15. Leadership 

16. Motivation

17. Groups and Teams

18. Building Organization Culture

 

PART VI: CONTROLLING

19. Controlling, Information, and Technology

20. Production and Control

 

Appendix: Managing: History and Current Thinking

目錄大綱(中文翻譯)

第一部分：現代管理簡介

1. 現代管理：概念與技能介紹
2. 管理與創業：處理初創企業和新創事業

第二部分：現代管理挑戰

3. 社會、倫理和可持續性
4. 管理與多樣性
5. 在全球舞台上的管理
6. 創造力和創新

第三部分：規劃

7. 計劃和規劃工具
8. 做出決策
9. 战略规划：战略、战术和竞争动态

第四部分：組織

10. 組織基礎知識
11. 責任、權威和委派
12. 人力資源管理
13. 變革組織：壓力、衝突和虛擬性

第五部分：影響力

14. 影響力和溝通
15. 領導力
16. 激勵
17. 團隊和小組
18. 建立組織文化

第六部分：控制

19. 控制、信息和技術
20. 生產和控制

附錄：管理：歷史和當前思維

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