Digital Business and E-Commerce Management, 7/e (Paperback) (數位商業與電子商務管理（第七版）)

Dave Chaffey , Tanya Hemphill , David Edmundson-Bird

Digital Business and E-Commerce Management, 7/e (Paperback)
  • 出版商: Pearson FT Press
  • 出版日期: 2019-06-01
  • 定價: $1,320
  • 售價: 9.5 折 $1,254
  • 語言: 英文
  • 頁數: 680
  • ISBN: 1292193336
  • ISBN-13: 9781292193335
  • 相關分類: 電子商務 E-commerce

    • 立即出貨 (庫存 < 3)

相關主題

商品描述

Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

商品描述(中文翻譯)

以引人入勝且資訊豐富的風格撰寫的《數位商務與電子商務管理》將為您提供在數位世界中應對組織面臨的變化速度所需的知識和技能。在本書的第七版中，Chaffey、Hemphill和Edmundson-Bird匯集了最新的學術和實務思維，涵蓋了數位商務的所有方面，包括策略、數位溝通和轉型。

目錄大綱

Brief contents

Preface

About the author

Publisher’s acknowledgements

 

Part 1 - Introduction

1 Introduction to digital business

2 Opportunity analysis for digital business and e-commerce

3 Managing digital business infrastructure

4 Key issues in the digital environment

 

Part 2 - Strategy and applications

5 Digital business strategy

6 Supply chain and demand

7 Digital marketing

8 Customer relationship management

 

Part 3 Implementation

9 Customer experience and service design

10 Managing digital transformation and growth hacking

 

Glossary

Index

目錄大綱(中文翻譯)

簡要內容

前言

關於作者

出版社致謝

第一部分 - 導論

1. 數位商務簡介

2. 數位商務與電子商務的機會分析

3. 管理數位商務基礎設施

4. 數位環境中的關鍵問題

第二部分 - 策略與應用

5. 數位商務策略

6. 供應鏈與需求

7. 數位行銷

8. 客戶關係管理

第三部分 - 實施

9. 客戶體驗與服務設計

10. 管理數位轉型與成長黑客

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索引

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