MIS Essentials GE 4/e
暫譯: 管理資訊系統要素 GE 第4版

David M. Kroenke

  • 出版商: Pearson Education
  • 售價: $1,010
  • 貴賓價: 9.5$960
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Paperback
  • ISBN: 129206529X
  • ISBN-13: 9781292065298
  • 海外代購書籍(需單獨結帳)

商品描述

For undergraduate Introductory Management Information Systems courses.


Exploring how people use IS to solve business problems, this engaging introduction explains why MIS is the most important course in the business school–showing students how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Three unique Guides per chapter focus on the themes of ethics, security, and other timely topics; a number of illustrative cases, exercises, projects, and other aids ensure that students connect the knowledge in the text to everyday life. With a new edition now publishing each year, MIS Essentials, Fourth Edition contains fresh, new, and current material to help keep your students up to date.

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Teaching and Learning Experience

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This program will provide a better teaching and learning experience–for you and your students. Here’s how:

  • Personalize learning with MyMISLab–the online homework, tutorial, and assessment program that fosters learning within and beyond the classroom.
  • Focus on important themes of ethics, security, and other timely topics through text’s Guides, designed to help students improve their skills as future business professionals.
  • Connect classroom knowledge to everyday life with illustrative cases and a number of exercises and other interactive features.
  • Keep content current to help keep your students up to date with the most recent events.

Note:¿You are purchasing a standalone product; MyMISLab does not come packaged with this content. If you would like to purchase¿both¿the physical text and MyMISLab search for ISBN-10: 0133807479 / ISBN-13: 9780133807479. That package includes ISBN-10: 0133546594 /ISBN-13: 9780133546590 and ISBN-10: 0133591328 / ISBN-13: 9780133591323.


MyMISLab is not a self-paced technology and should only be purchased when required by an instructor.

商品描述(中文翻譯)

適用於大學本科的入門管理資訊系統課程。


本書探討人們如何使用資訊系統(IS)來解決商業問題,這本引人入勝的介紹說明了為什麼管理資訊系統(MIS)是商學院中最重要的課程——向學生展示企業如何利用資訊系統和技術來實現其目標、目的和競爭策略。每章有三個獨特的指南,專注於倫理、安全和其他及時主題;多個示例案例、練習、專案和其他輔助工具確保學生能將書中的知識與日常生活聯繫起來。隨著每年出版的新版本, MIS Essentials 第四版 包含新鮮、最新的材料,幫助學生保持與時俱進。

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教學與學習體驗

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這個計畫將為您和您的學生提供更好的教學與學習體驗。以下是具體方式:

  • 透過 MyMISLab 個性化學習——這是一個線上作業、教程和評估程式,促進課堂內外的學習。
  • 專注於重要主題,如倫理、安全和其他及時主題,透過文本中的指南,幫助學生提升作為未來商業專業人士的技能。
  • 將課堂知識與日常生活聯繫起來,透過示例案例和多個練習及其他互動功能。
  • 保持內容的時效性,幫助學生跟上最新事件。

注意:¿您購買的是獨立產品;MyMISLab 不包含在此內容中。如果您想購買實體書籍和 MyMISLab,請搜尋 ISBN-10: 0133807479 / ISBN-13: 9780133807479。該套件包括 ISBN-10: 0133546594 / ISBN-13: 9780133546590 和 ISBN-10: 0133591328 / ISBN-13: 9780133591323。


MyMISLab 不是自我進度的技術,應僅在教師要求時購買。