Statistics for Management and Economics, Abbreviated, 10/e (Hardcover) (管理與經濟學統計學（簡編版，第10版）)

Gerald Keller

Statistics for Management and Economics, Abbreviated, 10/e (Hardcover)

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商品描述

  • Description
    Emphasizing applications over calculation, worldwide-bestseller STATISTICS FOR MANAGEMENT AND ECONOMICS, ABBREVIATED 10E demonstrates how vital statistical methods are for today's managers and economists−and teaches students how to apply these tools to real business problems. Written specifically for the one-term modern business statistics course, the text uses a unique three-step "ICI" approach to problem solving. This approach teaches students to IDENTIFY the correct statistical technique by focusing on the problem objective and data type, then COMPUTE the statistics (doing them by hand, using Excel® 2013, or using MINITAB 16), and ultimately INTERPRET results in the context of the problem. This also enhances student comprehension and skills while offering instructors maximum flexibility. Incorporating various functional areas of business, data-driven examples, exercises, and cases give students plenty of hands-on practice applying statistical applications used by marketing managers, financial analysts, accountants, economists, and others. Completely current, the ABBREVIATED 10e also includes updated figure and data tables, access to Data Analysis Plus via the textbook companion website, and Cengage Learning Testing Powered by Cognero−the ultimate online testing resource.
  • Features
    • Instructors can use the data sets for hundreds of additional examples and exercises.
    • "Do-It-Yourself Excel" subsections teach students how to compute confidence interval estimators and hypothesis tests on their own.
    • Available as an option for this text, Aplia™ for gives students an easy way to stay on top of coursework with regularly scheduled assignments and a full eBook, and allows you to easily set up a complete online learning solution without requiring a lot of setup and time.
    • Emphasis on identification and interpretation equips students with practical skills they can apply to real-world problems--whether your course uses manual or computer calculations.
    • Students have the opportunity to convert real data into information, and the optional use of the computer allows for larger and more realistic exercises and examples.
    • Numerous data files and corresponding problems ask students to interpret statistical results, giving them plenty of hands-on practice with data analysis and decision-making.
    ​New to this Edition
    • Reflecting the latest trends and developments from the field, STATISTICS FOR MANAGEMENT & ECONOMICS, ABBREVIATED, 10e is completely up to date and integrates new coverage and techniques from Excel® 2013 and MINITAB® 16−including numerous screenshots−throughout the text.
    • Revised end-of-chapter exercises provide multiple assignment options for instructors and new learning opportunities for students.
    • Updated figure and data tables include the most current data and information available.Providing a unique personal learning experience, the MindTap™ Reader available in Aplia or CengageNOW is an enhanced and interactive eBook to help students maximize their study time−and course success.
    • Delivering the ultimate testing resource, Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions; create various test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. The Cognero Test Bank content is tagged according to Tier I (Business Program Interdisciplinary Learning Outcomes) and Tier II (Business Statistics-specific) standards, topic, Bloom's Taxonomy, and difficulty level.

商品描述(中文翻譯)

《管理與經濟統計學簡明版第10版》是一本全球暢銷書籍，強調應用而非計算，展示了統計方法對當今管理者和經濟學家的重要性，並教授學生如何將這些工具應用於實際的商業問題。本書專為一學期的現代商業統計課程而撰寫，使用了獨特的三步「ICI」問題解決方法。這種方法教導學生通過專注於問題目標和數據類型來確定正確的統計技術，然後計算統計數據（手工計算、使用Excel® 2013或使用MINITAB 16），最終在問題的背景下解釋結果。這種方法不僅增強了學生的理解和技能，還為教師提供了最大的靈活性。本書涵蓋了商業的各個功能領域，並提供了數據驅動的例子、練習和案例，讓學生有充分的實踐機會應用於市場經理、財務分析師、會計師、經濟學家等所使用的統計應用。《管理與經濟統計學簡明版第10版》完全更新，包括更新的圖表和數據表，通過教科書配套網站提供的Data Analysis Plus，以及Cengage Learning Testing Powered by Cognero等在線測試資源。本書的特點包括：教師可以使用數據集進行數百個額外的例子和練習；「自己動手Excel」小節教導學生如何自行計算置信區間估計和假設檢驗；作為本書的選項，Aplia™提供了一種簡單的方式讓學生跟上課程，定期安排作業和提供完整的電子書，並且可以輕鬆建立完整的在線學習解決方案；強調識別和解釋，使學生具備實際應用於現實世界問題的實用技能，無論課程使用手工計算還是計算機計算；學生有機會將真實數據轉化為信息，選擇性使用計算機可以進行更大規模和更現實的練習和例子；大量的數據文件和相應的問題要求學生解釋統計結果，讓他們有充分的實踐機會進行數據分析和決策。本版新增內容包括：反映領域最新趨勢和發展，《管理與經濟統計學簡明版第10版》完全更新，並整合了Excel® 2013和MINITAB® 16的新內容和技術，全書中還包含大量的屏幕截圖；修訂後的章末練習為教師提供了多種任務選項，為學生提供了新的學習機會；更新的圖表和數據表包括最新的數據和信息。MindTap™ Reader是一個增強和互動的電子書，提供獨特的個人化學習體驗，可在Aplia或CengageNOW中使用，幫助學生最大限度地利用他們的學習時間和課程成功。Cengage Learning Testing Powered by Cognero提供了最終的測試資源，是一個靈活的在線系統，允許您從多個Cengage Learning解決方案中編寫、編輯和管理測試庫內容；即時創建各種測試版本；並從您的LMS、課堂或任何您想要的地方進行測試。Cognero測試庫內容按照第一層次（商業計劃跨學科學習成果）和第二層次（商業統計專業）標準、主題、布魯姆的認知分類和難度級別進行標記。

目錄大綱

  • Table of Contents
    1. What is Statistics?
    2. Graphical Descriptive Techniques I.
    3. Graphical Descriptive Techniques II.
    4. Numerical Descriptive Techniques.
    5. Data Collection and Sampling.
    6. Probability.
    7. Random Variables and Discrete Probability Distributions.
    8. Continuous Probability Distributions.
    9. Sampling Distributions.
    10. Introduction to Estimation.
    11. Introduction to Hypothesis Testing.
    12. Inference about a Population.
    13. Inference about Comparing Two Populations.
    14. Analysis of Variance.
    15. Chi-Squared Tests.
    16. Simple Linear Regression and Correlation.
    17. Multiple Regression.

    Appendix A: Data File Sample Statistics.
    Appendix B: Tables.
    Appendix C: Answers to Selected Even-Numbered Exercises.
    Index.

目錄大綱(中文翻譯)



  • 目錄

    1. 什麼是統計學？

    2. 圖形描述技巧 I.

    3. 圖形描述技巧 II.

    4. 數值描述技巧.

    5. 資料收集與抽樣.

    6. 機率.

    7. 隨機變數和離散概率分佈.

    8. 連續概率分佈.

    9. 抽樣分佈.

    10. 估計入門.

    11. 假設檢定入門.

    12. 關於母體的推論.

    13. 關於比較兩個母體的推論.

    14. 變異數分析.

    15. 卡方檢定.

    16. 簡單線性迴歸和相關性.

    17. 多元迴歸.



    附錄 A: 資料檔案樣本統計.

    附錄 B: 表格.

    附錄 C: 選擇性偶數題答案.

    索引.

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