Multinational Management: A Strategic Approach, 6/e
暫譯: 跨國管理：策略性方法，第6版

John B. Cullen,K. Praveen Parboteeah

Multinational Management: A Strategic Approach, 6/e
  • 出版商: Cengage Learning
  • 出版日期: 2014-01-01
  • 售價: $1,280
  • 貴賓價: 9.8 折 $1,254
  • 語言: 英文
  • 頁數: 736
  • 裝訂: 平裝
  • ISBN: 1285096223
  • ISBN-13: 9781285096223

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商品描述

1.Authors John B. Cullen and K. Praveen Parboteeah provide instructors with their effective research on the social institutions of work values and international recruiting.

2.MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition features topics related to the global economic crisis, including the world banking crisis and the US economic bailout, and also provides enhanced coverage on transnational strategy concepts, Porter’s five forces, copyright infringement, FDI, sustainability, social responsibility, and regional and global integration.

3.MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition remains the first international management text that uses a strategic perspective as a unifying theme to explore the global economy and the impact of managerial decisions.

4.MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition emphasizes the multinational activities of small business, focusing an entire chapter on the specific problems and prospects for entrepreneurs and small businesses looking to become multinational competitors.

5.The updated edition of MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition discusses how cultural differences affect strategies and operations, giving students an appreciation of how social institutions—such as the economic system, the polity, the education system, and religion—play an important role in any multinational operation.

6.The authors of MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition provide end-of-chapter cases, integrative end-of-part cases, and a variety of boxed features to give students the opportunity to develop critical-thinking and problem-solving skills.

7.The sixth edition of MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition features new and updated cases.

8.This edition has been updated with the latest research, examples, and statistics available in multinational management, providing the most accurate and up-to-date information possible.

9.Updated figures and tables with data from GLOBE: The Global Leadership and Organizational Behavior Effectiveness Research Program, the World Values Survey, the International Social Survey Program, the World Bank’s World Trade Report, the United Nations Conference on Trade and Development, and the United Nation’s World Investment Report.

商品描述(中文翻譯)

1. 作者 John B. Cullen 和 K. Praveen Parboteeah 提供了關於工作價值觀和國際招聘的社會制度的有效研究，供教師參考。

2. 《跨國管理：戰略方法，第6版，國際版》涵蓋了與全球經濟危機相關的主題，包括世界銀行危機和美國經濟救助，並增強了對跨國戰略概念、波特的五力分析、版權侵權、外國直接投資（FDI）、可持續性、社會責任以及區域和全球整合的討論。

3. 《跨國管理：戰略方法，第6版，國際版》仍然是第一本以戰略視角作為統一主題來探索全球經濟及管理決策影響的國際管理教材。

4. 《跨國管理：戰略方法，第6版，國際版》強調小型企業的跨國活動，專門用一整章來聚焦於希望成為跨國競爭者的企業家和小型企業所面臨的具體問題和前景。

5. 更新版的《跨國管理：戰略方法，第6版，國際版》討論了文化差異如何影響策略和運營，讓學生理解社會制度（如經濟系統、政治體制、教育系統和宗教）在任何跨國運營中扮演的重要角色。

6. 《跨國管理：戰略方法，第6版，國際版》的作者提供了章末案例、整合性部分末案例以及各種框架特徵，讓學生有機會發展批判性思維和解決問題的技能。

7. 《跨國管理：戰略方法，第6版，國際版》包含了新的和更新的案例。

8. 本版已更新最新的研究、範例和統計數據，提供跨國管理中最準確和最新的信息。

9. 更新的圖表和數據來自 GLOBE：全球領導力與組織行為有效性研究計劃、世界價值觀調查、國際社會調查計劃、世界銀行的世界貿易報告、聯合國貿易和發展會議以及聯合國的世界投資報告。

作者簡介

◎作者：John B. Cullen
　現職：Washington State University

◎作者：K. Praveen Parboteeah
　現職：University of Wisconsin

作者簡介(中文翻譯)

◎作者：John B. Cullen
　現職：華盛頓州立大學

◎作者：K. Praveen Parboteeah
　現職：威斯康辛大學

目錄大綱

PART I: FOUNDATIONS OF MULTINATIONAL MANAGEMENT
Ch 1 Multinational Management in a Changing World
Ch 2 Culture and Multinational Management
Ch 3 The Institutional Context of Multinational Management
Ch 4 Managing Ethical and Social Responsibility Challenges in Multinational Companies

PART II: STRATEGY CONTENT AND FORMULATION FOR MULTINATIONAL COMPANIES
Ch 5 Strategic Management in the Multinational Company: Content and Formulation
Ch 6 Multinational and Entry-Mode Strategies: Content and Formulation
Ch 7 Small Businesses and International Entrepreneurship: Overcoming Barriers and Finding Opportunities

PART III: MANAGEMENT PROCESSES IN STRATEGY IMPLEMENTATION: DESIGN CHOICES FOR MULTINATIONAL COMPANIES
Ch 8 Organizational Designs for Multinational Companies
Ch 9 International Strategic Alliances: Design and Management
Ch10 Multinational E-Commerce: Strategies and Structures

PART IV: STRATEGY IMPLEMENTATION FOR MULTINATIONAL COMPANIES: HUMAN RESOURCE MANAGEMENT
Ch11 International Human Resource Management
Ch12 HRM in the Local Context: Knowing When and How to Adapt

PART V: STRATEGY IMPLEMENTATION FOR MULTINATIONAL COMPANIES: INTERACTION PROCESSES
Ch13 International Negotiation and Cross-Cultural Communication
Ch14 Motivation in Multinational Companies
Ch15 Leadership and Management Behavior in Multinational Companies

目錄大綱(中文翻譯)

PART I: FOUNDATIONS OF MULTINATIONAL MANAGEMENT

Ch 1 Multinational Management in a Changing World

Ch 2 Culture and Multinational Management

Ch 3 The Institutional Context of Multinational Management

Ch 4 Managing Ethical and Social Responsibility Challenges in Multinational Companies

PART II: STRATEGY CONTENT AND FORMULATION FOR MULTINATIONAL COMPANIES

Ch 5 Strategic Management in the Multinational Company: Content and Formulation

Ch 6 Multinational and Entry-Mode Strategies: Content and Formulation

Ch 7 Small Businesses and International Entrepreneurship: Overcoming Barriers and Finding Opportunities

PART III: MANAGEMENT PROCESSES IN STRATEGY IMPLEMENTATION: DESIGN CHOICES FOR MULTINATIONAL COMPANIES

Ch 8 Organizational Designs for Multinational Companies

Ch 9 International Strategic Alliances: Design and Management

Ch10 Multinational E-Commerce: Strategies and Structures

PART IV: STRATEGY IMPLEMENTATION FOR MULTINATIONAL COMPANIES: HUMAN RESOURCE MANAGEMENT

Ch11 International Human Resource Management

Ch12 HRM in the Local Context: Knowing When and How to Adapt

PART V: STRATEGY IMPLEMENTATION FOR MULTINATIONAL COMPANIES: INTERACTION PROCESSES

Ch13 International Negotiation and Cross-Cultural Communication

Ch14 Motivation in Multinational Companies

Ch15 Leadership and Management Behavior in Multinational Companies

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