Understanding Business, 14/e (2024 Release)

Name: Understanding Business, 14/e (2024 Release)
Price: 1646 TWD
Availability: OnlineOnly
Author: William G. Nickels,James M. McHugh,Susan M. McHugh
ISBN: 1266813012

William G. Nickels,James M. McHugh,Susan M. McHugh

出版商: McGraw-Hill Education
出版日期: 2024-07-16
售價: $1,680
貴賓價: 9.8 折 $1,646
語言: 英文
頁數: 700
ISBN: 1266813012
ISBN-13: 9781266813016

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商品描述

Nickels/McHugh/McHugh, Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions through McGraw Hill Connect engages students, enriches learning, furthers understanding, and simplifies instructors’ assessment processes. Understanding Business is the Gold Standard in teaching resources with course supplements tightly aligned with chapter concepts to enhance retention and boost student engagement.

商品描述(中文翻譯)

Nickels/McHugh/McHugh的《Understanding Business》是一款市場領先的產品，滿足幾乎所有教室的需求，無論是規模、教學模式或學習目標。其內容在深度、廣度、時效性和相關性上無與倫比，並以極易閱讀的格式呈現，適合各種學習風格的學生。透過McGraw Hill Connect提供的豐富科技解決方案，能夠吸引學生、豐富學習、加深理解，並簡化教師的評估過程。《Understanding Business》是教學資源的黃金標準，課程補充材料與章節概念緊密對齊，以增強記憶和提升學生參與度。

作者簡介

作者：William G. Nickels
現職：University of Maryland

作者：James M. McHugh
現職：St. Louis Community College at Forest Park

作者：Susan M. McHugh
現職：Applied Learning Systems

作者簡介(中文翻譯)

作者：William G. Nickels
現職：馬里蘭大學

作者：James M. McHugh
現職：聖路易斯社區學院森林公園校區

作者：Susan M. McHugh
現職：應用學習系統

目錄大綱

PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS
Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment
Ch 2 Understanding Economics and How It Affects Business
Ch 3 Doing Business in Global Markets
Ch 4 Demanding Ethical and Socially Responsible Behavior

PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS
Ch 5 How to Form a Business
Ch 6 Entrepreneurship and Starting a Small Business

PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS
Ch 7 Management and Leadership
Ch 8 Structuring Organizations for Today’s Challenges
Ch 9 Production and Operations Management

PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES
Ch10 Motivating Employees
Ch11 Human Resource Management: Finding and Keeping the Best Employees
Ch12 Dealing with Employee–Management Issues

PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS
Ch13 Marketing: Helping Buyers Buy
Ch14 Developing and Pricing Goods and Services
Ch15 Distributing Products
Ch16 Using Effective Promotions

PART VI: MANAGING FINANCIAL RESOURCES
Ch17 Understanding Accounting and Financial Information
Ch18 Financial Management
Ch19 Using Securities Markets for Financing and Investing Opportunities
Ch20 Money, Financial Institutions, and the Federal Reserve