Organizational Behavior, 9/e (IE-Paperback)
暫譯: 組織行為學,第9版 (IE-平裝本)

Robert Kreitner, Angelo Kinicki

  • 出版商: McGraw-Hill Education
  • 出版日期: 2009-11-01
  • 售價: $1,098
  • 語言: 英文
  • 頁數: 672
  • 裝訂: Paperback
  • ISBN: 0736083316
  • ISBN-13: 9780070182615
  • 下單後立即進貨 (約5~7天)

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Description

OB Course: Kreitner/Kinicki 9e, often referred to as the Wolf Book, is MHHE?s best selling OB text. This text is ideal for the Organizational Behavior (OB) course found in Departments of Management. OB can be the first course in a management sequence, but sometimes follows a Principles of Management course. OB is a very segmented market and professors may choose a particular book based on:
1) Number of chapters on micro topics: understanding and managing individuals ? values, attitudes, job satisfaction, motivation, stress, individual differences and personality, individual decision making, etc.
2) Number of chapters on macro topics: the organization as a whole and groups and teams ?organizational culture, organizational design and innovation, international OB, group dynamics and teamwork, group decision making, organizational change, etc. Kreitner/Kinicki 9e thoroughly covers all of these essential micro and macro topics in a tightly integrated fashion.

Kreitner/Kinicki is McGraw-Hill?s #1 best-selling OB textbook Ranked #1 for diversity coverage in Academy of Management L&E, September 2008! (Poised to be #1 in the marketplace):

The text is highly visible in both the first undergraduate course in organizational behavior, generally taught at 4-year institutions, as well as MBA programs. Potential users can be found in general administrative courses in health care administration, public administration, hotel administration, education administration, broadcasting, engineering, communication, law, and medicine.
Kreitner/Kinicki is a mainstream comprehensive text penned by a distinguished author team. Content is ideal for average or well-prepared students. It is well known for its currency in terms of theory, research, and practical examples, is well balanced between theory and practice (lots of real-life illustrations), and flows from micro to macro topics.

商品描述(中文翻譯)

**描述**

**OB 課程:** Kreitner/Kinicki 第 9 版,通常被稱為「狼書」,是 MHHE 最暢銷的組織行為 (OB) 教科書。這本書非常適合在管理系所開設的組織行為課程。OB 可以是管理課程序列中的第一門課程,但有時會在管理原則課程之後開設。OB 是一個非常細分的市場,教授們可能會根據以下因素選擇特定的書籍:
1) 微觀主題的章節數量:理解和管理個體的價值觀、態度、工作滿意度、動機、壓力、個體差異和個性、個體決策等。
2) 宏觀主題的章節數量:整個組織及其團體和團隊的組織文化、組織設計與創新、國際組織行為、團體動力學和團隊合作、團體決策、組織變革等。Kreitner/Kinicki 第 9 版全面涵蓋了所有這些基本的微觀和宏觀主題,並以緊密整合的方式呈現。

**Kreitner/Kinicki 是 McGraw-Hill 的 #1 暢銷 OB 教科書,於 2008 年 9 月在管理學院 L&E 中的多樣性覆蓋排名中名列第一!(有望成為市場上的 #1):**

這本書在組織行為的第一門本科課程中非常受歡迎,通常在四年制學校教授,也在 MBA 課程中使用。潛在的使用者可以在健康管理、公共管理、飯店管理、教育管理、廣播、工程、傳播、法律和醫學等一般行政課程中找到。Kreitner/Kinicki 是一本主流的綜合性教科書,由一支傑出的作者團隊撰寫。內容非常適合一般或準備充分的學生。它以理論、研究和實際範例的時效性而聞名,理論與實踐之間的平衡良好(有許多真實生活的例子),並且從微觀主題流向宏觀主題。

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