Retailing Management, 11/e (Paperback)
暫譯: 零售管理，第11版（平裝本）

Michael Levy , Dhruv Grewal

Retailing Management, 11/e (Paperback)
  • 出版商: McGraw-Hill Education
  • 出版日期: 2023-05-30
  • 售價: $1,680
  • 貴賓價: 9.8 折 $1,646
  • 語言: 英文
  • 頁數: 643
  • ISBN: 1265072469
  • ISBN-13: 9781265072469

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商品描述

Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.

The authors focused on five important factors that delineate outstanding retailers:
1. Use of big data and analytical methods for decision making
2. Social media and mobile channels for communicating with customers and enhancing their shopping experience
3. Issues involved in providing a seamless multichannel experience for customers
4. Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions
5. Impact of globalization on the retail industry.

The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency.

This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.

商品描述(中文翻譯)

《零售管理，第11版》突顯了零售業在過去幾年中轉型和演變的多種方式。遵循市場領導的傳統，第11版專注於關鍵的戰略問題，強調財務考量以及通過商品和店鋪管理的實施。對於各類型的零售商，包括大型和小型、國內和國際的零售商，無論是銷售商品還是服務，均對戰略和戰術問題進行了檢視。

作者專注於五個重要因素，以界定卓越的零售商：
1. 使用大數據和分析方法進行決策
2. 利用社交媒體和移動渠道與客戶溝通，提升他們的購物體驗
3. 提供無縫多渠道體驗所涉及的問題
4. 在商業決策中參與對意識行銷和企業社會責任的整體重視
5. 全球化對零售業的影響。

第11版新增了探索「數位零售」的新章節內容，介紹了7C框架、影響者行銷，並討論了人工智慧在零售分析中的應用。還新增了有關COVID-19疫情影響的內容，特別是零售策略、顧客購買行為和供應鏈管理，以展示行業的顛覆者。此外，還納入了探索亞馬遜的「Just Walk Out」結帳技術、Wayfair與客戶連接的新技術，以及H&M的數位策略的新案例，以確保內容的時效性。

本書是市場上唯一提供整合數位學習平台的零售管理教育產品，名為McGraw Hill - Connect。Connect讓學生通過我們的應用活動、視頻案例、案例分析、行銷分析工具包和配對問題，進行互動體驗，以展示對關鍵要素的理解。通過訂閱Levy/Weitz/Grewal的零售管理部落格（http://www.theretailingmanagement.com），保持您的課程與時俱進，該部落格為您的課堂帶來當前的零售管理問題，並附有討論問題。

作者簡介

作者：Michael Levy
現職：Babson College University of Denver

作者：Dhruv Grewal
現職：Babson College

作者簡介(中文翻譯)

作者：Michael Levy
現職：丹佛的巴布森學院

作者：Dhruv Grewal
現職：巴布森學院

目錄大綱

SECTION I: THE WORLD OF RETAILING
Ch 1 Introduction to the World of Retailing
Ch 2 Types of Retailers
Ch 3 Digital Retailing
Ch 4 Multichannel and Omnichannel Retailing
Ch 5 Consumer Behavior

SECTION II: RETAILING STRATEGY
Ch 6 Retail Market Strategy
Ch 7 Financial Strategy
Ch 8 Retail Locations
Ch 9 Retail Site Location
Ch10 Information Systems and Supply Chain Management
Ch11 Customer Relationship Management

SECTION III: MERCHANDISE MANAGEMENT
Ch12 Managing the Merchandise Planning Process
Ch13 Buying Merchandise
Ch14 Retail Pricing
Ch15 Retail Communication Mix

SECTION IV: HUMAN RESOURCES AND STORE MANAGEMENT
Ch16 Human Resources and Managing the Store
Ch17 Store Layout, Design, and Visual Merchandising
Ch18 Customer Service

目錄大綱(中文翻譯)

SECTION I: THE WORLD OF RETAILING

Ch 1 Introduction to the World of Retailing

Ch 2 Types of Retailers

Ch 3 Digital Retailing

Ch 4 Multichannel and Omnichannel Retailing

Ch 5 Consumer Behavior



SECTION II: RETAILING STRATEGY

Ch 6 Retail Market Strategy

Ch 7 Financial Strategy

Ch 8 Retail Locations

Ch 9 Retail Site Location

Ch10 Information Systems and Supply Chain Management

Ch11 Customer Relationship Management



SECTION III: MERCHANDISE MANAGEMENT

Ch12 Managing the Merchandise Planning Process

Ch13 Buying Merchandise

Ch14 Retail Pricing

Ch15 Retail Communication Mix



SECTION IV: HUMAN RESOURCES AND STORE MANAGEMENT

Ch16 Human Resources and Managing the Store

Ch17 Store Layout, Design, and Visual Merchandising

Ch18 Customer Service

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