商品描述
The key for lasting competitive advantage lies in embracing innovation as a core value and managing it effectively. Innovation Management provides a comprehensive overview of innovation theory and a framework for implementation, intended for business school students of Innovation Management, managers, and practitioners alike. In this new text, authors Jin Chen and Gang Zheng examine innovation from the perspectives of strategy, internal processes, resource management, and organizational culture. Numerous case studies, illustrating both successes and failures in innovation, include Tesla, P&G, Apple, Uber, Google, NVIDIA, Haier Group, Motorola, and Nokia.Staring from a systematic introduction to the types, process and models of innovation, the authors present a strategical management framework that includes models for indigenous innovation, total innovation, open innovation and holistic innovation. They outline the key roles played by management of capital, information and knowledge systems, human resources, and IP rights. Organizational systems that are designed to stimulate innovation within the corporation are detailed, and finally the authors examine the future of innovation management, focusing the need for sustainable innovation that recognized the importance of environmental and ecological concerns.
商品描述(中文翻譯)
持久競爭優勢的關鍵在於將創新視為核心價值並有效管理。創新管理提供了創新理論的全面概述及實施框架，旨在為創新管理的商學院學生、經理人及實務工作者提供參考。在這本新書中，作者陳進和鄭剛從策略、內部流程、資源管理和組織文化的角度探討創新。書中包含了許多案例研究，展示了創新中的成功與失敗，包括特斯拉（Tesla）、寶潔（P&G）、蘋果（Apple）、優步（Uber）、谷歌（Google）、英偉達（NVIDIA）、海爾集團（Haier Group）、摩托羅拉（Motorola）和諾基亞（Nokia）。
從系統性介紹創新的類型、過程和模型開始，作者提出了一個戰略管理框架，該框架包括本土創新、全面創新、開放創新和整體創新的模型。他們概述了資本、信息和知識系統、人力資源及知識產權管理所扮演的關鍵角色。詳細介紹了旨在刺激企業內部創新的組織系統，最後，作者探討了創新管理的未來，重點關注可持續創新的需求，並認識到環境和生態問題的重要性。
作者簡介
Jin Chen is the professor of innovationmanagement at Department of Innovation, Entrepreneurship and Strategy ofTsinghua University School of Economics and Management, and also the Directorof Research Center of Technological Innovation of Tsinghua University. Hisresearch areas are managing R&D and technological innovation, and innovationpolicy, and he has consulted on innovation for many Chinese companies. He haspublished papers at leading international journals and is now the Editor inChief for Global Transitions, International Journal of Innovation Studies, International Journal of Knowledge Management Studies and International Journal ofTechnoentrepreneurship.Gang Zheng is an associate professor oftechnology and innovation management and deputy chair of Department ofInnovation, Entrepreneurship & Strategy, at the School of Management, Zhejiang University, P.R.China. He is also the founding director of ZhejiangUniversity Technology Venture Program (ZTVP), as well as Venture-lab of SiliconValley in Zhejiang University, China. He has published numerous papers inChinese management studies and continues to be an active scholar in the area ofstrategic management of technology and innovation, and technologyentrepreneurship. He also serves as a consultant and trainer in the fields oftechnology and innovation management, as well as project management.
作者簡介(中文翻譯)
金晨教授是清華大學經濟管理學院創新、創業與策略系的創新管理教授，同時也是清華大學科技創新研究中心的主任。他的研究領域包括研發與科技創新管理以及創新政策，並為許多中國公司提供創新諮詢。他在國際頂尖期刊上發表過多篇論文，並目前擔任《Global Transitions, International Journal of Innovation Studies》、《International Journal of Knowledge Management Studies》和《International Journal of Technoentrepreneurship》的主編。
鄭剛副教授是中國浙江大學管理學院科技與創新管理的副教授及創新、創業與策略系的副主任。他同時也是浙江大學科技創業計畫（ZTVP）的創始主任，以及浙江大學的硅谷創業實驗室的負責人。他在中國管理研究領域發表了大量論文，並持續在科技與創新戰略管理及科技創業方面活躍。他還擔任科技與創新管理以及專案管理領域的顧問和培訓師。
