A First Look at Communication Theory, 10/e (Paperback)
暫譯: 傳播理論初探，第10版（平裝本）
Em Griffin , Andrew Ledbetter , Glenn Sparks
- 出版商: McGraw-Hill Education
- 出版日期: 2018-03-20
- 定價: $1,050
- 售價: 9.8 折 $1,029
- 語言: 英文
- 頁數: 560
- ISBN: 1260091562
- ISBN-13: 9781260091564
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商品描述
- The tenth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. This program ensures that students have a solid foundation with which to begin understanding the relationships between theories.
商品描述(中文翻譯)
第十版《溝通理論初探》再次證明了該課程持久的受歡迎程度。Griffin 與同事 Andrew Ledbetter 和 Glenn Sparks 一同鼓勵首次接觸該領域的學生勇敢面對理論。作者介紹了 32 種多樣的理論，這些理論結合了基礎和近期的學術研究，並透過眾多例子和流行文化的聯繫，幫助學生將其應用於自己的生活中。這個課程確保學生擁有堅實的基礎，以便開始理解理論之間的關係。
目錄大綱
- Division One Overview
Chapter 1 Launching Your Study of Communication Theory
Chapter 2 Talk About Theory
Chapter 3 Weighing the Words
Chapter 4 Mapping the Territory (Seven Traditions in the Field of Communication Theory)
Division Two Interpersonal Communication
Interpersonal Messages
Chapter 5 Symbolic Interactionism of George Herbert Mead
Chapter 6 Coordinated Management of Meaning (CMM) of W. Barnett Pearce & Vernon Cronen
Chapter 7 Expectancy Violations Theory of Judee Burgoon
Chapter 8 Social Penetration Theory of Irwin Altman & Dalmas Taylor
Chapter 9 Uncertainty Reduction Theory of Charles Berger
Chapter 10 Social Information Processing Theory of Joseph Walther
Chapter 11 Relational Dialectics of Leslie Baxter & Barbara Montgomery
Chapter 12 Communication Privacy Management Theory of Sandra Petronio
Chapter 13 Media Multiplexity Theory of Caroline Haythornthwaite
Chapter 14 Social Judgment Theory of Muzafer Sherif
Chapter 15 Elaboration Likelihood Model of Richard Petty & John Cacioppo
Chapter 16 Cognitive Dissonance Theory of Leon Festinger
目錄大綱(中文翻譯)
-
Division One Overview
Chapter 1 Launching Your Study of Communication Theory
Chapter 2 Talk About Theory
Chapter 3 Weighing the Words
Chapter 4 Mapping the Territory (Seven Traditions in the Field of Communication Theory)
Division Two Interpersonal Communication
Interpersonal Messages
Chapter 5 Symbolic Interactionism of George Herbert Mead
Chapter 6 Coordinated Management of Meaning (CMM) of W. Barnett Pearce & Vernon Cronen
Chapter 7 Expectancy Violations Theory of Judee Burgoon
Chapter 8 Social Penetration Theory of Irwin Altman & Dalmas Taylor
Chapter 9 Uncertainty Reduction Theory of Charles Berger
Chapter 10 Social Information Processing Theory of Joseph Walther
Chapter 11 Relational Dialectics of Leslie Baxter & Barbara Montgomery
Chapter 12 Communication Privacy Management Theory of Sandra Petronio
Chapter 13 Media Multiplexity Theory of Caroline Haythornthwaite
Chapter 14 Social Judgment Theory of Muzafer Sherif
Chapter 15 Elaboration Likelihood Model of Richard Petty & John Cacioppo
Chapter 16 Cognitive Dissonance Theory of Leon Festinger
