The New Articulate Executive: Look, Act and Sound Like a Leader
暫譯: 新時代的表達型主管:展現、行動與聽起來像個領導者

Granville N. Toogood

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商品描述

The bestselling guide to communicating authentically and effectively in today’s business landscape

In the age of social media, email, and texting, the spoken word resonates with people more powerfully than ever. Master the art of face-to-face communication, and you’ll be the stand-out leader in your organization.

No one understands this better than Granville Toogood, who has trained some of today’s most successful business leaders. The gold standard of powerful corporate communication, The Articulate Executive reveals the author’s winning methods. Taken right from Toogood’s acclaimed workshops, the proven, step-by-step techniques detailed here will help you:

  *   Position yourself as the leader in your industry
  *   Command any venue and engage any audience
  *   Make a strong impression using the “8-second rule”
  *   Speak with the confidence of a seasoned CEO
  *   Deliver presentations that impress any audience

Communication tools like Twitter, LinkedIn, and Facebook are just that: tools. They’re useful, but they alone what get you where you want to be. In order to drive real, measurable results, you have to get in front of people―and wow them. 

Whether you run a large company or lead a small team, drive multi-million-dollar sales or just launched your first startup―The Articulate Executive is packed with the expert advice, tried-and-true techniques, and hands-on exercises you need to speak and act like the professional you are.

商品描述(中文翻譯)

《當今商業環境中真誠且有效溝通的暢銷指南》

在社交媒體、電子郵件和簡訊的時代,口語交流對人們的影響力比以往任何時候都更強大。掌握面對面溝通的藝術,您將成為組織中脫穎而出的領導者。

沒有人比 Granville Toogood 更了解這一點,他培訓了當今一些最成功的商業領袖。《The Articulate Executive》是強大企業溝通的黃金標準,揭示了作者的成功方法。這些來自 Toogood 知名工作坊的經驗,詳細說明的逐步技術將幫助您:

* 在您的行業中定位自己為領導者
* 掌控任何場合並吸引任何觀眾
* 使用「8秒規則」留下深刻印象
* 以資深 CEO 的自信發言
* 提供讓任何觀眾印象深刻的演示

像 Twitter、LinkedIn 和 Facebook 這樣的溝通工具僅僅是工具。它們有用,但僅靠它們無法讓您達到目標。為了推動真正可衡量的結果,您必須站在他們面前——並讓他們驚豔。

無論您是經營一家大型公司還是領導一個小團隊,推動數百萬美元的銷售還是剛剛啟動您的第一家初創公司——《The Articulate Executive》都充滿了專家的建議、經過驗證的技術和實用的練習,幫助您像專業人士一樣說話和行動。