Managerial Economics: Foundations of Business Analysis and Strategy, 12/e (Paperback)
暫譯: 管理經濟學：商業分析與策略的基礎，第12版（平裝本）
Christopher Thomas , S. Charles Maurice
- 出版商: McGraw-Hill Education
- 出版日期: 2019-12-05
- 售價: $1,080
- 貴賓價: 9.8 折 $1,058
- 語言: 英文
- 頁數: 714
- ISBN: 1259251071
- ISBN-13: 9781259251078
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相關分類:
經濟學 Economy
下單後立即進貨 (約5~7天)
相關主題
商品描述
Key Features
1.List of Key Terms at the End of Each Chapter: Key terms will help students learn important vocabulary and reinforce chapter concepts.
2.Level: Managerial Economics, 12th edition assumes no previous training in microeconomics and only basic algebra and graph-reading skills. It is appropriate for a wide-range of schools and courses. For those instructors who wish to teach in a more mathematically rigorous manner, calculus is included in many of the chapter appendixes.
3.Dual Sets of End-of-Chapter Questions: To promote the development of analytical and critical thinking skills, two different problem sets are provided.
4.Technical Problems help students build and reinforce a particular skill. These problems provide a step-by-step guide for students to follow in developing the analytical skills set forth in each chapter.
5.Answers to Technical Problems are provided at the end of the book. As in previous editions, these answers are fully worked out so that the students can see how to calculate the answers.
6.Applied Problems serve to build both critical thinking and business decision-making skills by applying the principles covered in the chapter to real-life dilemmas taken from BusinessWeek, The Economist, Forbes, and other business news publications
商品描述(中文翻譯)
主要特點
1. 每章結尾的關鍵術語列表：關鍵術語將幫助學生學習重要的詞彙並加強章節概念。
2. 水準：《管理經濟學》第12版假設讀者沒有微觀經濟學的先前訓練，只需具備基本的代數和圖表閱讀技能。適合各類學校和課程。對於希望以更具數學嚴謹性的方式教學的講師，許多章節附錄中包含微積分內容。
3. 雙重章末問題集：為了促進分析和批判性思維技能的發展，提供兩組不同的問題集。
4. 技術問題幫助學生建立和加強特定技能。這些問題提供逐步指導，讓學生在每章中發展所設定的分析技能。
5. 技術問題的答案在書末提供。與之前的版本一樣，這些答案都經過詳細解釋，以便學生能夠看到如何計算答案。
6. 應用問題通過將章節中涵蓋的原則應用於來自《商業周刊》、《經濟學人》、《福布斯》和其他商業新聞出版物的現實困境，來培養批判性思維和商業決策技能。
目錄大綱
Ch 1 Managers, Profits, and Markets
Ch 2 Demand, Supply, and Market Equilibrium
Ch 3 Marginal Analysis for Optimal Decisions
Ch 4 Basic Estimation Techniques
Ch 5 Theory of Consumer Behavior
Online Appendix 1 Substitution and Income Effects of a Price Change
Ch 6 Elasticity and Demand
Ch 7 Demand Estimation and Forecasting
Online Appendix 2 Estimating and Forecasting Industry Demand for Price-Taking Firms
Ch 8 Production and Cost in the Short Run
Ch 9 Production and Cost in the Long Run
Ch10 Production and Cost Estimation
Online Appendix 3 Linear Programming
Ch11 Managerial Decisions in Competitive Markets
Ch12 Managerial Decisions for Firms with Market Power
Ch13 Strategic Decision Making in Oligopoly Markets
Ch14 Advanced Pricing Techniques
Online Appendix 4 Pricing Multiple Products Related in Production
Ch15 Decisions under Risk and Uncertainty
Ch16 Government Regulation of Business
Web Ch 1 The Investment Decision
目錄大綱(中文翻譯)
Ch 1 Managers, Profits, and Markets
Ch 2 Demand, Supply, and Market Equilibrium
Ch 3 Marginal Analysis for Optimal Decisions
Ch 4 Basic Estimation Techniques
Ch 5 Theory of Consumer Behavior
Online Appendix 1 Substitution and Income Effects of a Price Change
Ch 6 Elasticity and Demand
Ch 7 Demand Estimation and Forecasting
Online Appendix 2 Estimating and Forecasting Industry Demand for Price-Taking Firms
Ch 8 Production and Cost in the Short Run
Ch 9 Production and Cost in the Long Run
Ch10 Production and Cost Estimation
Online Appendix 3 Linear Programming
Ch11 Managerial Decisions in Competitive Markets
Ch12 Managerial Decisions for Firms with Market Power
Ch13 Strategic Decision Making in Oligopoly Markets
Ch14 Advanced Pricing Techniques
Online Appendix 4 Pricing Multiple Products Related in Production
Ch15 Decisions under Risk and Uncertainty
Ch16 Government Regulation of Business
Web Ch 1 The Investment Decision
