Teaching Data Analytics: Pedagogy and Program Design
暫譯: 數據分析教學:教學法與課程設計

Vowels, Susan A., Leaming Goldberg, Katherine

  • 出版商: Auerbach Publication
  • 出版日期: 2019-06-28
  • 售價: $6,740
  • 貴賓價: 9.5$6,403
  • 語言: 英文
  • 頁數: 230
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 113874414X
  • ISBN-13: 9781138744141
  • 相關分類: Data Science
  • 海外代購書籍(需單獨結帳)

商品描述

Geared towards educators interested in developing curriculum related to data analytics. Contains best practices for individual courses and program development. Covers the current tools available in the classroom as well as support programs available to academic institutions and faculty. Topics include the application of data analytics to a wide range of disciplines including business, psychology, and education. Contains material suitable to both undergraduate and graduate programs.

商品描述(中文翻譯)

針對有興趣開發與數據分析相關課程的教育工作者而設。包含個別課程和項目開發的最佳實踐。涵蓋目前教室中可用的工具以及提供給學術機構和教職員的支援計劃。主題包括數據分析在商業、心理學和教育等多個學科中的應用。包含適合本科生和研究生課程的材料。

作者簡介

Dr. Susan A. Vowels is the Constance F. and Carl W. Ferris associate professor and Chair of the Department of Business Management at Washington College. In 2002, she launched the business program's management information systems curriculum, subsequently developing courses in management information systems, enterprise resource planning systems, business intelligence, and business analytics. She is a cofounder and codirector of the College's Information Systems Minor and provided the impetus for Washington College to join the SAP University Alliance, serving as faculty coordinator since 2003. Most recently, along with Dr. Austin Lobo, she co-founded the Data Analytics Minor at Washington College and will serve as program director beginning Fall 2019. Her broad research interests have included attention to how technology can serve strategic corporate goals, methods for infusing ethics into management information systems pedagogy, and how the examination of end user well-being can help us better understand ethical considerations in information systems implementations. Her broad research interests are informed by a liberal arts degree from St. John's College in Annapolis, Maryland; an MBA with a specialization in international business from the University of Delaware; and a DBA from Wilmington University as well as a successful career in industry. Her service in industry included stints as a systems engineer with IBM; as a programmer for firms supporting the advertising and travel industries; and as a consultant supporting an SAP implementation, along with a successful career with a wholesale millwork firm, moving from functional responsibility for information systems to serving as vice president and a member of the board of directors. She sees data analytics as a unifier of disparate information and an essential tool for organizational decision-making.

Katherine Leaming Goldberg serves two roles at Washington College in Chestertown, Maryland. She is the Lecturer of Business Analytics in the Department of Business Management at Washington College. She is also the Director of Advancement Services, helping the college fundraise by applying data analytic approaches. Her research interests include methods of using predictive text and cluster analytics to increase fundraising at nonprofit organizations. Her love for data started with her undergraduate degree when she designed her own major in Mathematical Biology at Randolph- Macon Woman's College in Lynchburg, Virginia. She holds a certificate in Fundraising Operations from the Susan B. Glasscock School of Continuing Studies at Rice University. She completed her Masters of Data Analytics from University of Maryland University College (UMUC) and was inducted as a member of Phi Kappa Phi. She is an instructor in the Fundraising Operations program at Rice University, where she recently created an on-demand course to teach nonprofit professionals about gift processing. She is also a Teaching Assistant in the Masters of Data Analytics program at UMUC.

作者簡介(中文翻譯)

蘇珊·A·瓦爾斯博士是華盛頓學院商業管理系的康斯坦斯·F·和卡爾·W·費里斯副教授及系主任。她於2002年啟動了商業課程的管理資訊系統課程,隨後開發了管理資訊系統、企業資源規劃系統、商業智慧和商業分析等課程。她是學院資訊系統輔修的共同創辦人和共同主任,自2003年以來擔任華盛頓學院加入SAP大學聯盟的教職員協調員。最近,她與奧斯丁·洛博博士共同創立了華盛頓學院的數據分析輔修,並將於2019年秋季開始擔任該計劃的主任。她的廣泛研究興趣包括關注技術如何服務於企業的戰略目標、將倫理融入管理資訊系統教學的方法,以及如何通過檢視最終用戶的福祉來幫助我們更好地理解資訊系統實施中的倫理考量。她的廣泛研究興趣受到她在馬里蘭州安納波利斯的聖約翰學院獲得的文科學位、德拉瓦大學的國際商業專業MBA以及威明頓大學的DBA學位的啟發,並且擁有成功的產業生涯。她在產業中的服務包括擔任IBM的系統工程師、為支持廣告和旅遊產業的公司擔任程式設計師,以及作為顧問支持SAP實施,並在一家批發木工公司擔任副總裁及董事會成員,負責資訊系統的功能責任。她認為數據分析是不同資訊的統一者,也是組織決策的重要工具。

凱瑟琳·利明·戈德堡在馬里蘭州切斯特鎮的華盛頓學院擔任兩個職位。她是華盛頓學院商業管理系的商業分析講師,同時也是發展服務主任,通過應用數據分析方法幫助學院籌款。她的研究興趣包括使用預測文本和聚類分析來提高非營利組織的籌款方法。她對數據的熱愛始於她的本科學位,當時她在維吉尼亞州林奇堡的蘭道夫-梅肯女子學院設計了自己的數學生物學專業。她擁有萊斯大學蘇珊·B·格拉斯科克持續教育學院的籌款運營證書。她在馬里蘭大學大學學院(UMUC)完成了數據分析碩士學位,並被納入了Phi Kappa Phi榮譽學會。她是萊斯大學籌款運營計劃的講師,最近創建了一門按需課程,教授非營利專業人士有關贈款處理的知識。她也是UMUC數據分析碩士課程的教學助理。

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