Japanese Animation: Transnational Industry and Culture in Asia (Routledge Culture, Society, Business in East Asia Series)
暫譯: 日本動畫：亞洲的跨國產業與文化（Routledge東亞文化、社會與商業系列）

“Anime”, involving hand drawn or computer animation, often characterized by colourful graphics, vibrant characters and fantastical themes, is a quintessentially Japanese art form. Distributed through cinema, television and over the internet it has an enormous following, both in Japan and more widely in East Asia. This book provides a comprehensive survey of the historical development, industrial structure and technical features of Japanese animation, and of the overall dynamics of its globalization. Specific chapters cover production techniques, “anime” as an “emotion industry” and the involvement of a range of East Asia countries both in the production of and consumption of Japanese animation.