Business of Digital Television
暫譯: 數位電視的商業運作
Chris Forrester
- 出版商: Focal Press
- 出版日期: 2016-08-17
- 售價: $2,080
- 貴賓價: 9.5 折 $1,976
- 語言: 英文
- 頁數: 288
- 裝訂: Hardcover
- ISBN: 1138153451
- ISBN-13: 9781138153455
海外代購書籍(需單獨結帳)
商品描述
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.
Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future
Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future
商品描述(中文翻譯)
對於任何參與廣播的人來說，這是必讀的書籍。《數位電視的商業》提供了數位電視產業的概述。Chris Forrester 檢視了市場上的關鍵技術和發展，並從業界領先專家的角度對未來進行了評論。
Forrester 以易於理解的風格撰寫，針對非工程師，涵蓋了與戰略方向最相關的議題，為廣播專業人士提供了必要的事實、數據和評論，集中於一個來源。
您將會：
發現數位電視技術的趨勢
獲得有關國際市場的知識
看到財務模型的分析
理解夥伴關係的重要性
找出變革的關鍵驅動因素
深入了解未來的新興技術
