Business Ecosystems: Constructs, Configurations, and the Nurturing Process (Hardcover)
暫譯: 商業生態系統:構建、配置與培育過程 (精裝版)
K. Rong, Y. Shi
- 出版商: Palgrave MacMillan
- 出版日期: 2014-11-28
- 售價: $5,260
- 貴賓價: 9.5 折 $4,997
- 語言: 英文
- 頁數: 263
- 裝訂: Hardcover
- ISBN: 1137405902
- ISBN-13: 9781137405906
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商品描述
The business ecosystem theory has captured many imaginations and attentions in industrial innovation and manufacturing transformation in last twenty years. However, the concepts, boundaries and theoretical systems are still not comprehensively explored and structured. In order to tackle how a company can nurture its business ecosystem for future sustainable competitive advantages, Business Ecosystems provides very detailed and convincing case studies demonstrating the dramatic transformations of mobile computing industry and the significant impacts from its business ecosystem. This book systematically examines business ecosystems in an emerging industry context whilst fundamentally exploring and identifying four essential areas of business ecosystems: the business ecosystems' key constructive elements, their typical patterns of the element configurations, the five phase process of their life cycle, and the nurturing strategies and processes from a firm perspective. The book not only contributes to different disciplines but also provide insights to practitioners who can be inspired to develop their business ecosystems.
商品描述(中文翻譯)
商業生態系統理論在過去二十年中吸引了許多人的想像和關注,特別是在產業創新和製造轉型方面。然而,這些概念、邊界和理論體系仍然沒有被全面探索和結構化。為了探討一家公司如何培育其商業生態系統以獲得未來可持續的競爭優勢,《商業生態系統》提供了非常詳細且令人信服的案例研究,展示了行動計算產業的劇變及其商業生態系統所帶來的重大影響。本書系統性地檢視了新興產業背景下的商業生態系統,同時從根本上探索和識別了商業生態系統的四個基本領域:商業生態系統的關鍵構成要素、這些要素配置的典型模式、其生命週期的五個階段過程,以及從企業角度出發的培育策略和過程。本書不僅對不同學科有所貢獻,還為實務工作者提供了啟發,幫助他們發展自己的商業生態系統。