Managing Innovation, 6/e (Wiley Custom)(Paperback)
Joe Tidd , John R. Bessant
- 出版商: Wiley
- 出版日期: 2018-06-01
- 定價: $1,320
- 售價: 9.8 折 $1,294
- 語言: 英文
- 頁數: 602
- ISBN: 1119923859
- ISBN-13: 9781119923855
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相關主題
商品描述
本書序言
●Fully updated coverage of the latest research and practice in the field
●Expanded coverage of business model innovation, open innovation, user innovation, and crowd-sourcing, service, and social innovation
本書特色
●"Research Notes" support a strong empirical approach to the understanding and practice of innovation management
●"Views from the Front Line" connect the experiences and challenges of real-world managers to the concepts discussed in the text
●Emphasizes application over theory, providing practical, tested processes, models, and tools
●Multimedia supplements including video and podcast material provide additional perspective
●Interactive innovation tools and exercises reinforce critical concepts
目錄大綱
1 Innovation – What It Is and Why It Matters
2 Innovation as a Core Business Process
3 Building the Innovative Organization
4 Developing an Innovation Strategy
5 Sources of Innovation
6 Search Strategies for Innovation
7 Innovation Networks
8 Decision Making Under Uncertainty
9 Making the Innovation Case
10 Creating New Products and Services
11 Exploiting Open Innovation and Collaboration
12 Promoting Entrepreneurship and New Ventures
13 Capturing the Business Value of Innovation
14 Capturing Social Value
15 Capturing Learning from Innovation
